Fitness Industry Luminary Joins Expresso Board of Directors
Expresso Fitness, the leading supplier of interactive cardio fitness systems, today announced that Bill Potts has joined the Companyís Board of Directors.
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Sunnyvale, Calif. — Expresso Fitness, the leading supplier of interactive cardio fitness systems, today announced that Bill Potts has joined the
CompanyiÌs Board of Directors. Bill served as President of Precor for 14 years,
building it from a small focused company in 1986 to an industry leader with an
extensive product line in 2000. Bill oversaw the development and introduction of
the elliptical trainer, a new fitness mode that changed the industry and catapulted
Precor into its leading position.
iÌ€I have always admired BilliÌs combination of entrepreneurship, innovation and
business excellence. WeiÌve been speaking for a couple of years but now itiÌs the
perfect time for him to join our Board. His advice will be invaluable to Expresso,iÌ‚
commented Brian Button, CEO of Expresso.
Bill presently serves on the Boards of The Museum of Flight and LeMond Fitness.
Prior to joining Precor, he worked in new product design and operations
management in the medical instrumentation, computer and aerospace industries.
He received an M.S. in Mechanical Engineering and Product Design from Stanford
University, and a B.S. in Mechanical Engineering from Texas Tech University. Bill
also completed the Advanced Management Program for CEOs at Harvard University.
iÌ€BilliÌs one of the most respected executives in the fitness industry and weiÌre
delighted to bring his knowledge and experience to our team,iÌ‚ said Erik Nierenberg,
Enterprise Partners Venture Capital and Expresso Board member. iÌ€With the
addition of Bill and Jeff Loomans of Sierra Ventures, weiÌve completed our strategy
of bringing expertise in fitness equipment design and development, interactive
software development, finance, marketing and management to our Board. We
have ambitious plans for the Company and are laying the groundwork for even
greater success. 2007 will be a landmark year for us.iÌ‚
iÌ€This is an exciting opportunity and IiÌm glad to be part of it,iÌ‚ said Potts. iÌ€Expresso
has captured the formula for bringing interactive software onto the cardio floor in a
mainstream product that everyone can enjoy. I see Expresso sowing the seeds of
fundamental change in this market.iÌ‚
About Expresso Fitness
Sunnyvale, CA-based Expresso Fitness was founded in 2003 with the mission of
satisfying an exerciseriÌs need for an engaging and effective cardiovascular fitness
experience. The company leverages the benefits of superior interactive technology
at an affordable cost to provide the health, sports and fitness industry with fully
integrated, virtual reality-enhanced cardio fitness systems and revenue-generating
customer services. Bringing together virtual reality, stationary bike equipment and
personalization tools into single, commercial-grade cycling systems, ExpressoiÌs first
line of products are revolutionizing indoor exercise.
About Sierra Ventures
Sierra Ventures, founded in 1982, is a privately held venture capital firm focused on
investments across all areas of the Information Technology sector from semiconductors
to enterprise software. Sierra Ventures has managed nine venture capital partnerships
and currently has more than $1.5 billion of capital under management. Some of the firmiÌs
investments include 360Commerce (acquired by Oracle), Active Software (acquired by
WebMethods), AmeriGroup (AGP), Centex (acquired by WorldCom), ConvergeNet
(acquired by Dell), FatBrain (acquired by Barnes & Noble), Frontbridge (acquired by
Microsoft), Healtheon (merged with WebMD), Interact Commerce (acquired by Sage),
Intuit (INTU), Micromuse (acquired by IBM), OnAssignment (ASGN), OnLink (acquired by
Siebel), Quinta (acquired by Seagate), StrataCom (acquired by Cisco), Sychip (acquired
by Murata Manufacturing) and Teradata (acquired by NCR).
About Enterprise Partners Venture Capital
Enterprise Partners Venture Capital was founded in 1985 and is the largest venture
firm headquartered in Southern California with more than $1.1 billion in capital
under management. The firm focuses on investments in wireless technologies,
digital media, software, semiconductors and the life sciences.