Press Releases

FitRankings Kicks Off Multi-Year Partnership with USA Cycling

Kittie Knox Challenge retraces the iconic journey of the pioneering cyclist, raises funds for equity in cycling


Austin, TX – February 10, 2021 – FitRankings, the fitness industry’s most technologically advanced connected fitness platform, is proud to announce its multi-year partnership with USA Cycling. Together FitRankings and USA Cycling will bring engaging virtual rides to participants from across the country. Through their shared passion for building community through meaningful fitness experiences, they’ll kick off a robust 2021 virtual race schedule with the Kittie Knox Challenge.

During the month of February, cyclists everywhere are invited to retrace the iconic journey of Kittie Knox, a pioneering civil rights activist, and cyclist. Riders will virtually journey from Boston, MA to Asbury Park, NJ, taking a stand against racism in cycling and America at-large, just like Kittie did over 100 years ago.

Through the FitRankings platform, participants can use any wearable fitness device, tracker, or app to log their mileage and track their virtual progress from Massachusetts to New Jersey. All proceeds from the Kittie Knox Challenge will go towards the USA Cycling Diversity Equity and Inclusion (DEI) Fund.

“We look forward to creating meaningful virtual challenges with FitRankings in the coming years, as we strive to implement initiatives that encourage and facilitate an inclusive culture of equity in cycling. FitRankings has set itself apart with its platform, technology, and support and provided an invaluable solution for purpose-driven organizations. We’re committed to moving the needle towards fairness. Through this challenge, we’re striving to raise $10,000 to go towards empowering groups, organizations, and programs that champion diversity, equity, and inclusion efforts in the cycling community, “ says Rob Demartini, CEO of USAC.

“FitRankings is thrilled to kick off our USA Cycling partnership with the Kittie Knox Challenge. Our goal has always been to build inclusive communities through authentic virtual fitness experiences, helping individuals connect their fitness data to causes they care about. The Kittie Knox Challenge is a great example of how a leading organization can inspire activity and connect it to positive action,“ says Patrick Hitchins, Founder of FitRankings.

Throughout 2021, USAC will host a number of virtual challenges, engaging with their broad participant base using FitRankings’ connected fitness platform. USA Cycling challenge participants will be able to register, pay, and engage with the community within the USA Cycling website thanks to the sophistication and turnkey nature of FitRankings’ technology. Real-time challenge updates, social functionality, and messaging capabilities ensure all participants stay informed and engaged, creating the best virtual challenge experience possible.

To join the Kittie Knox Challenge, click here. To learn more about FitRankings, its turnkey universal health platform, and the enhanced toolkit, visit fitrankings.com or contact cory@darbycommunications.com.

About FitRankings

Based in Austin, Texas, FitRankings is the fitness industry’s first to market universal health platform, connecting the world of fitness by unifying the fragmented wearable landscape–any wearable, any app, any activity–under one platform. FitRankings gives organizations the ability to leverage the world of connected health devices by providing turnkey technology, tools, and support to create meaningful digital fitness experiences and build scalable communities. FitRankings’ solutions give individuals the ability to connect their fitness data to causes, brands, and experiences they care about, inspiring activity and connecting it to action. Learn more about FitRankings at fitrankings.com

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