FITS® Official Sock of GoPro Mountain Games

FITS will treat the feet of athletes and spectators alike at the 2014 Summer GoPro Mountain Games

Niota, TN (May 21, 2014)—FITS®, an American manufacturer of premium performance and lifestyle sockwear, is proud to have the opportunity to pamper the feet of world class athletes, sponsors, and spectators at the 2014 GoPro Summer Mountain Games. Coming up in just two short weeks (June 5-8), FITS will have the special distinction of being the Official Sock of the 2014 GoPro Mountain Games.

The GoPro Mountain Games is the country’s largest celebration of adventure sports held each year in Vail, CO (June 5 – 8, 2014). Last year an estimated 53,000 people attended the world-class outdoor games, including over 3,000 professional and amateur athletes. This year is expected to top those numbers and produce an unmatched outdoor festival replete with free evening concerts, sport competitions, video and photo competitions, and art.

“FITS is very pleased to be named the Official Sock Provider of this year’s GoPro Mountain Games,” said Heather Lingerfelt, Director of Sales at FITS, “The Games are truly a world-class outdoor festival and we’re just glad to play a small role in keeping everyone’s feet happy and comfortable.”

“We are excited to have FITS join us as the Official Sock of the 2014 Mountain Games,” explained Ceil Folz, president of the Vail Valley Foundation, the organizer of the GoPro Mountain Games. “For the athletes and spectators alike we know it all starts with our feet, and with FITS’ rich American manufacturing history and proven form-fitting sock technology, FITS is—quite simply—the perfect fit!”

About FITS
FITS is a premium sock brand manufactured at Crescent Sock Company in Niota TN. Established 112 years ago, Crescent is the oldest continually operated family run hosiery mill in the United States. FITS incorporates innovative, proprietary engineering and technology to create the most comfortable, best fitting sock in the world. FITS are distributed in over 300 retail outlets around the country and on-line. Contact FITS at 1-855-855-6460 or at FITSsock.com

Media Contact
Chris Dickey
Purple Orange LLC
chris.dickey@purpleorangepr.com
307.413.8667