Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

FITS® Pro Ski Socks Take Home Backpacker Magazine Editor’s Choice

Get access to everything we publish when you sign up for Outside+.

FITS® Pro Ski Socks Awarded Backpacker Magazine Editor’s Choice
Backpacker Magazine Editors Swoon Over Socks’ Performance Fit

Niota, TN (October 15, 2013)—Good socks are very often the most under-appreciated piece of gear on a skier’s body: it’s only when socks don’t work out that an otherwise perfect day is quickly ruined. That’s why after 5-days of ski-touring in subfreezing temperatures Backpacker Magazine editors were quick to name FITS® Pro Ski Socks as an essential piece of gear worthy of their coveted Editor’s Choice Award.


The Backpacker Editorial Team took FITS® Pro Ski Socks on the Magazine’s annual spring backcountry ski-tour in the beautiful and notoriously rugged Beartooth Mountains of Montana. “Most ski socks work well for a day or two, but then they start to bag out, and it’s time for a switch,” said one Editor. “On day one of our five-day Beartooth’s trip, I pulled on these socks and never looked back.”

The FITS® Pro Ski Sock incorporates 3 patented designs (plus 1 patent-pending) all engineered to create a superior ergonomic “fit” between the sock and your ski boot. The Pro Ski sock functions by incorporating a lightly cushioned shin, heel, and toe-box to absorb shock and pressure while skiing, while keeping all other areas of the sock ultra-thin to ensure the best performance contact with your boot. FITS® also uses a super-fine 18.5 micron merino wool, doubled-plied, to achieve a soft and luxurious feel without sacrificing durability.

Backpacker Magazine went on to praise the, “Super-deep, contoured heel pocket, a snug fit in the ankle and upper cuff, a slightly looser calf, and exceptionally flat toe seaming all conspire to make these socks feel like a second skin. ‘Only better.’ ”

The 2013 Winter Buyer’s Guide Editor’s Choice Award is FITS® first award from Backpacker Magazine since the brand was founded in 2010. FITS® parent company, Crescent Sock Company, is the oldest family-owned hosiery mill in the United States and proudly still manufacturers FITS® 100% in Niota, Tennessee.

About FITS
FITS is a premium sock brand manufactured at the Crescent Sock Company in Niota TN. Established 111 years ago, Crescent is the oldest family run hosiery mill in the United States. FITS incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. FITS Socks are distributed in over 300 retail outlets around the country and on-line. Contact FITS at 1-855-855-6460 or at


Chris Dickey
p. 307.413.8667

1155 Gregory Lane | Jackson Hole, WY | 83001