FITS Socks Announces Trail Sock 800 miles and ticking…

FITS Socks Announces Trail Sock 800 miles and ticking…
New summer sock is delivered and ready designed for active performance and outdoor recreation

NIOTA, Tenn., June 6, 2011 – FITS Socks Co., the maker of the best FITting socks available, is announcing the release of the FITS Trail sock for spring and summer sports. FITS proprietary performance knitting techniques are designed to improve fundamental fit, feel, and function into to every sock. The NEW Trail is our latest sock design in performance technology.

Get your FITS…and hit the trail! One of our best hiking friends is Justin Lichter . Justin is hiking in FITS socks for part of his recent journey through the Himalayas, he recently reported he clocked 800 miles in Nepal with one pair of Fits socks. He was very pleased.

“May 28th: “We finished the Nepal section of the hike! We have hiked about 1300-1500 miles now.” This week you can find him in Delhi looking for Map of India http://justinlichter.com.

Start knocking off miles this summer in the new FITS Trail. This sock offers all the performance you expect from fine Merino wool, developed with a cushioned bottom, deeper heel pocket, vented upper section for reduced bulk and snug ankle fit. This performance fit offers strategic ankle protection for biking, hiking, trekking, or running. It’s simple- your foot stays in; rocks stay out.

This is a great 3-season trail sock for trail-running, mountain biking, adventure racing—all out adventures. It is lightweight, vented, and has a snug performance top for ankle protection. As expected, the Merino Wool’s performance is outstanding for moving moisture away from your feet and for quick-drying after stomping through mud or crossing streams. Of course, as always, this sock is going to fit, feel, and function better than any other sock you’re used to. Pull it on and it stays put all day.

All FITS socks are constructed from two-ply, compact-spun, ultra-fine Merino Wool with a micron count of 18.5 microns (the next softest level is cashmere) providing the ultimate blend of softness and durability. Their F3 Technologyâ„¢ delivers a unique form FIT thanks to a deep heel pocket, specialized toe seam, and contoured leg – which keeps FITS socks firmly in place. This means no more bunching, hot spots, or friction, regardless of whether you are hiking, running, camping, biking and playing active sports.

“All the feedback we are getting on these new products indicates we have created something that everyone wants and needs. Our dedication to quality has led us to develop the best socks on the market.” – Wood Talkington – Brand Manager, FITS Sock Co.
# # # #



About FITS
FITS Sock Co. develops socks that FIT like no other. We’ve harnessed over 100 years of sock-knitting experience to solve the industry-wide issue of ill-fitting socks. Made from ultra-fine Merino Wool, FITS socks are sculpted to perfectly FIT your foot. The result: No more bunching, slipping, hot spots, or blisters. FITS uses F3Technologyâ„¢ to deliver outstanding FIT, FEEL, and FUNCTION. FITS socks are made in the USA.

Media Contact:
Beth Cochran, What’s up PR, (406) 579-7909, cochran@whatsuppr.com