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FITS Socks Launches the FITS Women’s Collection
New sock line is ready for retail and will also premier at the
Summer Outdoor Retailer Show August 4-7, SLC Utah, Booth # BR701
NIOTA, Tenn. June 22, 2011 â€“ FITS Socks Co., the maker of the best FITting socks available, is announcing the release of the FITS Women’s collection available for delivery August 1st and launching at the Summer Outdoor Retailer Show August 4-7, 2011.
FITS proprietary performance knit, techniques are designed to improve fundamental fit, feel, and function for both men and women specifically. The NEW Women’s line further expands FITS’ offerings with more diversity at point of sale and for the specific needs of women’s active lives.
Since, FITS socks are manufactured in the USA, when they release a style or collection they can deliver the socks direct to market and to specialty retail stores. The marketing, milling and design are all in Niota, Tennessee, providing for flexibility, feedback, and replenishment for dealers and consumers. The socks are knitted in the oldest operating hosiery mill in the U.S., dating back to 1902. This means the FITS mill has a long history of reputable, technical expertise and long-held knowledge of fit and comfort. The family-owned company has always been committed to its vision and protecting the jobs of their 160 employees.
The women’s collection is ready to roll out. The styles are fun and functional. They are performance fitted and offer the signature FITS F3 Technologyâ„¢. All FITS socks are constructed from two-ply, compact-spun, ultra-fine Merino Wool with a micron count of 18.5 microns (the next softest level is cashmere) providing the ultimate blend of softness and durability. Their F3 Technologyâ„¢ delivers a unique form FIT thanks to a deep heel pocket, specialized toe seam, and contoured leg – which keeps FITS socks firmly in place. This means no more bunching, hot spots, or friction, regardless of whether you are hiking, running, camping, biking and playing active sports.
Below are a few examples from the new collection designed for a woman’s ankle shape and shoe last.
Women’s Light Active No Show: FITS Active socks provide the perfect amount of cushioning and support to make even the longest run enjoyable. Merino Wool promises to keep your feet comfortable year-round, with a FIT just for you. Features: Lower than our usual low- (no show height), cushioned in heel and toe, accent colors, stripes and design. Also available in an ultra-light – no cushioning anywhere (totally flat-knit) ideal for endurance sports. Image
Women’s Casual Crew and Knee-High: FITS Casual socks bring everything you love about FITS to your everyday, busy life! To-do lists, activities, and the daily grind may wear you down, but your feet will be looking and feeling better than ever. Features: Crew – lower than our usual crew – almost a mini-crew height. Perfect â€œladies crewâ€ height, cushioned in heel and toe only (both heights), colors, stripes and designs. Image available
SKI Light: FITS for Her SKI socks mix a splash of life to all the great technical aspects of FITS! These socks feel and perform just as good as they look. Super soft Merino Wool keeps you comfortable hillside, while hot designs and colors keep it cute at the lodge. Boots on or off, you’ll feel and look amazing. Features: constructed just like our Light SKI â€“ cushioned heel, toe, and shin, great new colors and design, also available in Medium SKI â€“ cushioned all over foot and on shin. Image available.
â€œAs a newer Brand to the market, we have been calculating and planning our women’s line all year, we are highly motivated to see it grow and support our retailer with all the options and support they need to be successful.â€ explains Wood Talkington â€“ Brand Manager, FITS Sock Co. he adds, â€œ these socks are available now, and we will premier at the Summer Outdoor Retailer show early August, we hope to see you there!â€ http://www.FITSsocks.com
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FITS Sock Co. develops socks that FIT like no other. We’ve harnessed over 100 years of sock-knitting experience to solve the industry-wide issue of ill-fitting socks. Made from ultra-fine Merino Wool, FITS socks are sculpted to perfectly FIT your foot. The result: No more bunching, slipping, hot spots, or blisters. FITS uses F3Technologyâ„¢ to deliver outstanding FIT, FEEL, and FUNCTION. FITS socks are made in the USA.
Beth Cochran, What’s up PR, (406) 579-7909, firstname.lastname@example.org