FITS® Teams Up With Points North Heli-Adventures

FITS® Teams Up With Points North Heli-Adventures

FITS To Provide Socks For Alaska’s Largest Heli-Ski Operation

Niota, TN (June 25, 2014)— FITS®, manufacturer of premium performance and lifestyle sockwear, is proud to step up as the official sock provider for Points North Heli-Adventures, Alaska’s largest heli-ski operation based out of Cordova, AK. The new partnership will outfit all Points North Heli-Adventures guides and employees with FITS’ award winning and patented form-fitting socks.

The partnership was initiated after longtime Points North Heli-Adventures employee and 25-year Warren Miller Professional Skier, Chris Anthony, imparted his personal recommendation to Points North owners Kevin and Jessica Quinn. “Points North couldn’t be happier to add FITS to our trusted inner-circle of backcountry gear partners,” said Jessica Quinn, “Having the right gear on the mountain is critical for our guides; FITS socks are going to make life much more comfortable and blister-free during long days in the mountains.”

FITS National Sales Director, Heather Lingerfelt, reflected the sentiment, “We’re beyond thrilled to be part of Points North’s world-renowned ski operation. Those guides are the best product testers we could ask for and we’re delighted that FITS will be keeping their feet warm and happy day in and day out.”

Last year, FITS Pro Ski sock was awarded Editor’s Choice Award by Backpacker Magazine and FITS Light Ski sock has been dubbed “The Best Ski Sock on the Planet” by Outside Magazine. FITS’ ski socks use the world’s most sophisticated ergonomic knitting technology, incorporating 4 US Patents and 112 years of American manufacturing experience to deliver an unmatched level of comfort and performance.

[image] FITS 2014 ski socks: Light Ski, Ultra Light Ski, Pro Ski, and Light Ski Tech

About FITS®
FITS® is a premium sock brand manufactured by Crescent Sock Company in Niota TN. Established 112 years ago, Crescent is the oldest continually operated family run hosiery mill in the United States. FITS incorporates innovative, proprietary engineering and technology to create the most comfortable, best fitting sock in the world. FITS are distributed in over 300 retail outlets around the country and on-line. Contact FITS at 1-877-807-SOCK or at fitssock.com

Contact:
Chris Dickey
Purple Orange PR
chris.dickey@purpleorangepr.com
307.413.8667