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For Immediate Release:
The Walton Works
Fitsok Introduces New ISW Wool Running Sock
Chanhassen, MN (January 6, 2014) – Fitsok, makers of high performance technical socks for runners, introduces the new ISW wool sock for 2014. Runners and athletes can purchase the new ISW online or in select running stores starting February 1st 2014.
The completely re-vamped ISW is built with Isolwool, a 50/50 spun blend of merino wool and polypropylene. A small amount of nylon is added to keep a snug fit. The ISW also features the Fitsok trademark FLOWTEK Channels, MAX Arch and vented mesh, giving the ISW the ability to move moisture and regulate temperature in any condition.
Fitsok Brand Director, Jeff Bull says, “We wanted to create a true no-show sock utilizing wool. Athletes and retailers have been asking for another no-show option from Fitsok and trail runners are asking for a taller cuff than a quarter length. Since we are extremely proud of the level of performance our Isolwool shows us season in and season out, we thought this would be a great opportunity to tweak our ISW and increase its presence with in the running industry as well as offer our runners more of what they need to perform at their best.“The ISW is available in a 4 inch reinforced TRAIL cuff for protection from low brush and mud and a discreet NO-SHOW cuff. Made with Charcoal Isolwool and accented with “hi-vis green” for the TRAIL Cuff and “lime green” for the NO-SHOW Cuff. The ISW is available in a 3 pack for $25 MSRP.
Bull adds, “At the end of the day, we feel most athletes and runners are looking for feel and performance over fashion. Color is important, but we continue to focus on fabric construction. The new ISW has a blend of merino wool and polypropylene – It’s a fantastic performer, but it also looks great when you take your shoe off.”
The mission at Fitsok has always been to give athletes the best in engineered fit and performance by building products that allow everyone to excel. Each sock is built to perform. From the athletic CF2 to the advanced CX3 and feature-rich F4, the entire FITSOK lineup is designed to keep your feet dry, comfortable and cool. Whether running, biking, or training, each Fitsok product pushes the boundaries of moisture and temperature management. When a sock enables athletes to excel, it becomes more than a sock – get out there and RUN FOR IT. To view the products and learn more, visit: www.fitsok.com.