Louisville, Colo. (June 28, 2018) — Fjällräven, the Swedish heritage outdoor brand known for producing high-quality outerwear, apparel and gear since 1960, has been awarded the 2018 OutDoor Award in the “Innovative Material” category for its brand-new Bergshell™ material at the OutDoor Tradeshow in Friedrichshafen, Germany. Bergshell, a newly developed, abrasion-resistant and waterproof material, will make its North American debut at the upcoming Outdoor Retailer Summer Market in Denver, July 23–26.
“We’re delighted to have won the OutDoor Award 2018 in the ‘Innovative Material’ category for Bergshell,” says Henrik Andersson, head of design and innovation at Fjällräven. “Our goal was to create a sustainable and waterproof fabric with a clear Fjällräven look. For this to be recognized by such a prestigious jury is a real honor.”
Bergshell is made from recycled nylon that is Global Recycled Standard certified. It is completely waterproof (up to 20,000mm), thanks to a white thermoplastic polyurethane (TPU) laminate on the back of the material that prevents water penetration. However, the most exciting development is Bergshell’s flat ripstop construction. Conventional ripstop fabrics have an uneven surface, which often snags and scuffs. This design protects the filament yarn beneath but wears out the ripstop threads. Bergshell’s innovative flat ripstop construction spreads abrasion evenly over the entire surface of the fabric, considerably increasing its ability to withstand abrasion.
Fjällräven has combined a filament yarn in the ripstop with an air-textured yarn in the base. Smooth filament yarn has a high tear strength, but lower abrasion resistance. Combined with air-textured yarn, which has a fuzzy surface offering greater abrasion resistance but lower tear strength, Bergshell has both high abrasion resistance and high tear strength.
The jury awarded Bergshell because it is made of 100-percent recycled nylon, calling Bergshell, “an important sustainable innovation. We were impressed by its blend of abrasion resistance, weight, hand and recycled fiber content.”
For more information on Fjällraven or to set up an appointment at Outdoor Retailer, please direct media inquiries to Associate PR Director Greg Fitzsimmons at email@example.com.
About Fjällräven: In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and high-end design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsibly towards people, animals and nature and inspiring people to get outside. Today the company has a presence in over 30 countries worldwide. For more information, please visit www.fjallraven.us