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Press Releases

Fjällräven Strengthens Sales Structure to Support Strong Holiday and 2017 Forecasts

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Specialty Account Sales Manager & Expanded Sales Force Added to North American Team

(Boulder, CO) October 6, 2016 – Swedish outdoor brand Fjällräven announces key investments to its support and management teams to cater to the brand’s rapidly expanding outdoor specialty account base. The appointments of Seth Quackenbush as specialty account sales manager and the addition of Mountain Source sales agency to the Rocky Mountain region will enhance all aspects of Fjällräven’s commitment to strategically grow and support this important channel. These appointments also allow Crystal Haselton to assume an elevated role as a key account manager for the brand, focusing her time to grow and manage the interface between specialty and larger format accounts. Quackenbush and Haselton will report directly to Nathan Dopp, president at Fjällräven North America. Additional investments are being planned as Fjällräven prepares to meet demands of strong holiday and early 2017 forecasts.

“We continue to see strong brand momentum in North America and we are excited to welcome Seth and the Mountain Source team to the Fjällräven family as we head into our priority sales season,” said Nathan Dopp, president of Fjällräven North America. “We have built our team with some of most respected individuals within the outdoor industry and working together we will continue to drive the brand forward while creating an engaging experience for our retailer partners and customers.”

Seth is a veteran of the action sports and outdoor industries and most recently served as the global sales and marketing director at Proof Eyewear. In this role, Seth oversaw all sales and distribution initiatives across domestic and international markets. Seth brings additional experience from past positions at Nitro Snowboards & L1 Outerwear, Ride Snowboards and K2 Sports, where he served as national sales director, assistant sales manager, and customer service manager, respectively.

Speaking to his appointment, Seth states, “The product, passion and drive for excellence at Fjällräven are second to none. I am incredibly proud to join this talented team and continue to grow the brand’s strong base of specialty dealers.” 

Mountain Source is an experienced sales group that represents a premier roster of outdoor brands to over 450 active retail accounts throughout the Rocky Mountains region. Mountain Source’s team of sales professionals will support Fjällräven’s quick-paced North American expansion in Colorado, Montana, Utah, Wyoming and Southeast Idaho, while upholding the brand’s commitment to providing top-level customer service to its specialty retail account base.

“We foresee a tremendous opportunity for growth in our Rocky Mountain territory,” adds RJ Guiney, managing partner at Mountain Source. “Fjällräven is an iconic brand with a rich European heritage that demonstrates untouchable functionality, durability and dependability, and we enthusiastically welcome them to our portfolio.”


In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and functional design, while staying true to its mission of developing timeless and durable outdoor equipment and apparel, acting responsibly towards people, animals and nature and inspiring people to get outside. Today, the company has presence in over 30 countries worldwide. For more information, please visit