Press Releases

FOND OF BAGS Chooses The Mountain Lab as Partner in the U.S.A.


The Mountain Lab will handle the Sales, Marketing and Distribution for the German Company, FOND OF BAGS in U.S.A

Mammoth Lakes, CA: FOND OF BAGS of Cologne, Germany has chosen to work with The Mountain Lab to bring their portfolio of bag lines to the U.S.A. Already much beloved in Europe, the full range of brands including ergobag, satch, Affenzahn and pinqponq will now be offered in the States thanks to The Mountain Lab which will lead all sales, marketing, and distribution to retailers and consumers. This includes business operations such as warehousing, distribution, customer service, sales and marketing as well as managing sales representation.

FOND OF BAGS chose The Mountain Lab not just for their ability to bring quality, premium brands to market successfully, but also for their continued skill finding and implementing creative solutions in a challenging market environment.

“We are so pleased to have found a like-minded and agile company with which to work in the US,” says Florian Michajlezko, founder of FOND OF BAGS. “The Mountain Lab team has decades of proven intelligence within the diverse specialty retail environments and strong relationships in boutique, outdoor and lifestyle channels. Their like-mindedness, style and capacity to serve the American Market

“FOND OF BAGS exemplifies the type of brand partner that gets us excited,” says The Mountain Lab President Scott McGuire. “They have helped redefine product categories with tremendous success, they have a company culture that embraces an amicably and transparent environment and they work to ensure that their corporate responsibility is embraced through every part of their process” This video from a team trip to Vietnam is a prime example of the company culture.

“Sales representation has already been secured with independent agencies across key markets in the North East, Mid-Atlantic, Great Lakes and Pacific Northwest,” added Rick Saez, Sales Manager for The Mountain Lab. “However we are still looking for representation in the other territories with agencies that share and embrace the Fond of bags values”.

FOND OF BAGS began in 2010 with the ergobag line and has since grown to offer bags from baby to business that are steeped in quality, function, design and responsible manufacturing practices. In 2011 and 2013 they were honored with the Red Dot Design Award, and in 2012 were prize-winners in “Germany – Land of Ideas” and in the “enable2start” business plan competition, and finalists for the “Deutscher Gründerpreis” German start-up award. In 2015 awards continued with the “German Design Award” for the satch brand and in 2015 the “Beste neue Marke” best new brand award for the ergobag.

For more information about FOND OF BAGS click here and for more information about The Mountain Lab click here or email Shannon(at)