Footbalance Chooses Outside Media as its PR Agency of Record

Finnish custom insole company, Footbalance, announces its public relations partnership with Montana-based Outside Media. Managing all facets of public relations, Outside Media will work closely with the Footbalance marketing team on strategic communications highlighting Footbalance’s products, people, technology, events, business developments, trade shows, awards, industry partnerships and more.

“As more people are focusing on their healthy, active lifestyles, they know they need to set themselves up with the proper equipment,” says Outside Media PR Director Hilary Hutcheson. “And Footbalance offers a performance and comfort solution with applications for so many adventures.We’re thrilled to elevate this message and help more people have an amazing experience in their sports.”

“We are particularly excited to work with Outside Media as we break into the outdoor industry,” says Footbalance System President and Managing Director Matt Kaplan. “It’s time to join forces to show the outdoor, snow and endurance industries how our innovation can improve their playtime and worktime.”

Based in Helsinki, Finland, the Footbalance System was developed by Erkki Hakkala, a physiotherapist specialized in podiatric medicine. Tested by 50 doctors on more than 3000 patients, the system enables the rapid production of fully customized insoles at an ordinary retail shop in less than ten minutes at a cost-effective price. Available for fittings at retail stores across the nation and at special events, Footbalance insoles support your feet in proper alignment to promote healthy foot function and improve overall body alignment.www.footbalance.com

Outside Media is located in Columbia Falls, MT, near Glacier National Park, Whitefish Mountain and Flathead Lake. Outside Media specializes in speaking to media professionals about outdoor specific brands to shape a compelling story.Outside Media heightens industry, community and media brand awareness of their clients on local, national and international levels through responsible and fascinating exposure. www.outsidemedia.com