Press Releases

Footbalance Taps Experience of FHB Sales Agency & Über Group

The custom footbed company plans for significant growth in the US and Canada by partnering with proven rep teams

Footbalance, an innovator in custom footbed technology, announces a partnership with independent sales teams Über Group, with Footbalance Brand Manager Michael Lumpkin, and FHB Sales Agency, led by Kevin Hirsh. With decades of sales experience and success in related industries between them, Über Group and FHB Sales Agency bring brand knowledge, technical orientation and the ability to adapt to ever changing market needs to the Footbalance team.

“Everyone at Über Group is excited to represent the all-star team at Footbalance,” says Über Group’s Footbalance Brand Manager Michael Lumpkin. “Footbalance is perfectly aligned with what Über Group is all about. It’s great to rep top quality brands that are innovators in their field.”

 “Footbalance’s product technology is cutting-edge and offers superior performance,” says Footbalance Sales Representative Kevin Hirsh. “Adding Footbalance to my top notch sock and shoe clients means that I now have the ultimate ‘foot trifecta’ to sell.

The Über Group and Kevin Hirsh will sell to specialty retail shops that will mold the footbeds in fewer than 10 minutes and use the Footbalance Recommendation System (FRS) software to provide a free overview of individual foot mechanics.

With its North American Headquarters in San Diego, California, Footbalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized insoles at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance insoles support your feet in proper alignment to promote healthy foot function, improving overall body

Based in Truckee, CA, FHB Sales Agency was founded in 2006 by industry veteran Kevin Hirsh, Suunto’s Sales Representative of the Year in 2009. The agency’s five sales representatives specialize in specialty run, bike, triathlon, and outdoor retail stores, catalogers and internet-based retail. FHB Sales Agency represents performance products from head to toe for the professional athlete, the weekend warrior and the fitness enthusiast including consultative sales, education and technical training. FHB Sales Agency covers the Southwest region including California, Arizona and Nevada.

The Über Group is a full-service sales agency serving ten Southeastern U.S states for the traditional Specialty Outdoor and Specialty Run channels. Über Group also represents 4 major vendors for the entire U.S. in the Military and Tactical channel. Über Group has 7 Full-time and 3 part-time reps. They utilize a professional showroom, full-time office support, an Intern Program, and the highest quality product to service more than 300 dealers. The Über Group also utilizes professional sales training and professional development to ensure they are as effective as possible at selling products in and helping to sell products through