Get access to everything we publish when you sign up for Outside+.
The industry partners step up for a charity-boosting
FootBalance, an innovator in custom footbed technology teamed up this month with Sports Authority, one of the nation’s largest full-line sporting goods retailers, to raise more than $2,000 to benefit the Breast Cancer Research Fund.
During the two-day event October 15 and 16 called the “Treat Your Feet Wellness Event”, Sports Authority team members each donated $10 to the fund, and in exchange got fitted with 100% custom heat molded footbeds from FootBalance. FootBalance fit experts brought mobile molding units to Sports Authority’s Store Support Center in Englewood, Colorado, offering each team member a complete foot analysis and custom heat molded footbeds as a reward for their donation. The footbeds are designed to provide better fit, comfort and performance in sports and everyday life.
“It was an outstanding event,” says FootBalance Managing Director Jeremy Town. “Having lost a loved one less than a month ago to breast cancer, this is a cause that is near and dear to my heart. The amount of support from this event is incredible and inspiring. We were honored to participate.”
The Breast Cancer Research Fund works to achieve prevention and a cure for breast cancer by providing critical funding for research and increasing public awareness about good breast health.
“We truly appreciate FootBalance taking the time to host this two-day event at our Store Support Center as we thoroughly enjoyed learning about the importance of footbeds while raising money for a great cause like the Breast Cancer Research Fund,” stated Robert Gordon, SVP Human Resources of Sports Authority. “Our team member’s enjoyed the experience and it was a remarkable way to partner with two organizations that share our passion for sports and giving back.”
With its North American Headquarters in Boulder, Colorado and global Headquarters in Helsinki, Finland, FootBalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, FootBalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment. www.footbalance.comwww.twitter.com/footbalancewww.facebook.com/footbalance
About Sports Authority
Headquartered in Englewood, Colorado, Sports Authority is one of the nation’s largest full-line sporting goods retailers with more than 475 locations across 43 states. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back on every $100 spent during a quarterly period. For a list of store locations and information, or to shop online, visit SportsAuthority.com The Company also owns and operates ten S.A. Elite locations that offer a premiere assortment of high-end performance apparel, footwear and accessories. Visit saelite.com for more information. Follow Sports Authority on Facebook (http://facebook.com/SportsAuthority) and Twitter (http://twitter.com/SportsAuthority).