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GOLETA, Calif.), September 15, 2021 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), will release the brand-new Bondi X at HOKA.com and retailers nationwide on October 1, 2021. The Bondi X is designed to provide an even more efficient, propulsive ride to the original max-cushion road shoe. It is available for pre-order HERE.
Level Up For All
Among its new features, the Bondi X includes a signature HOKA carbon fiber plate designed to make the technology’s propulsive, efficient ride accessible to all athletes—not just competitive runners. When paired with the original Bondi cushioning and lines, the Bondi X carbon innovation gives runners of all levels stiffer, more energy-efficient movement through each stride.
The Bondi X also features signature elements of the coveted “HOKA ride” including an early stage meta-rocker providing a smooth transition from heel to toe-off, an extended heel for greater acceleration, and specialized midsole geometries, with the lightest foam HOKA has created to-date. The Bondi X is a performance upgrade from the template popularized by the original Bondi franchise.
“The original Bondi helped our consumers run farther, easier, and longer since day one. The idea for the Bondi X came naturally, as our team is always looking to push geometries that aren’t intuitive to the rest of the marketplace,” said Gretchen Weimer, Vice President of Product at HOKA. “As always, we listened to the feedback we’ve heard from consumers over the years and implemented that to create what has the potential to be our most effective runner to date.”
More Fast Built In
Weighing in at 9.1 oz for a women’s size 7 and 10.6 oz for a men’s size 9, the Bondi X is remarkably lightweight while boasting an extended heel, providing support and speed. The upper is a mesh construction complete with 3D hotmelt yarns that are durable while still breathable.
Weimer added, “The Bondi X is the pinnacle of HOKA’s progression thus far. This is our way of honoring what sets HOKA apart from the rest of our competitors, and democratizing innovation that might have only been reserved for competitive runners in the past. It’s the standard bearer for what we can do as a team, and it paves the way for more to come.”
The Bondi X will be available for purchase October 1 at HOKA.com and at HOKA retailers worldwide. MSRP $200
About HOKA ONE ONE®
HOKA ONE ONE® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #TimeToFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 40 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
HOKA ONE ONE Media Contacts
HOKA Global Brand Communications – PR