KEEN FOOTWEAR CELEBRATES PRIDE MONTH WITH TIE DYE COLLECTION PROMOTING INCLUSIVITY IN THE OUTDOORS LAUNCHING JUNE 1st
Proceeds Benefit Wild Diversity, Non-Profit Dedicated to Creating Safe Outdoor Experiences for BIPOC & LGBTQ2S+ Communities
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PORTLAND, Ore. (May 27, 2021) – In celebration of Pride month, KEEN, Inc. (KEEN), the global footwear brand on a mission to make the outside inclusive and accessible to all, today introduced its Tie Dye Collection, benefiting Wild Diversity, a non-profit promoting inclusivity through outdoor adventures, day and weekend trips, and workshops for BIPOC and LGBTQ2S+ communities. Available online, the rainbow Tie Dye Collection includes styles for the entire family including the timeless Newport sandal, Kona Flip flop, UNEEK, and kids’ sandals. Five dollars from each pair sold from this collection in June benefits the non-profit, up to $25,000*.
“Life outside is better when we share it with others. All others. A fully inclusive outdoor community can only happen through a commitment to supporting organizations and individuals ensuring safe access for all” said Erik Burbank, vice president of The KEEN Effect. “We’re proud to be extending our partnership with Wild Diversity and to continue showing our support for the LGBTQ+ existence community”
“Making sure our BIPOC and LGBTQ2S+ communities feel a growing sense of safety and connection in the outdoors is essential for healing and achieving our mission,” commented Mercy M’Fon Shammah, Executive Director and Founder at Wild Diversity. “KEEN has supported Wild Diversity’s dream through grants and products since 2018, and we’re proud to continue to make the outdoors more welcoming together!”
The Tie Dye Collection, priced at $50-120, features shoes perfect for families to enjoy all summer long. It includes the Kona Flip, Newport H2 Retro and UNEEK for men and women, the men’s Zerraport and the women’s Whisper. And for kids to splash and play, the Newport, Verano and Seacamp sandals are the perfect summer companion.
*For every pair of KEEN Tie Dye Collection sandals purchased on keenfootwear.com between 6/1/21 and 6/30/21 (US sales only), KEEN will donate $5 to Wild Diversity. Minimum donation of $10,000, maximum donation of $25,000.
About KEEN
Driven by a passion to make the outside and trades accessible for all, KEEN is a values-led, family-owned footwear brand from Portland, Oregon committed to creating original and versatile products, enhancing lives, and inspiring adventures outside. Founded in 2003, it launched a revolution in the footwear industry with the debut of the Newport adventure sandal. It continues to launch game-changing products and establish new standards for performance, comfort, and design while actively working to Detox The Planet. The brand formalized its values commitment under the banner of The KEEN Effect. Learn more at www.keenfootwear.com
Media Contact:
Morgan Lang
mlang@fwv-us.com
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