KEEN REVEL IV POLAR BOOT EARNS COVETED AWARD FOR SUPERIOR GRIP AND PERFORMANCE IN ICY, WINTER CONDITIONS
Brand Aims to Keep People Active Outside Even In The Worst Winter Weather
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PORLAND, Ore., (Oct. 8, 2021)– KEEN Inc. (KEEN), the footwear brand on a mission to make the outdoors inclusive and accessible to all, is proud to announce its popular Revel IV Polar men’s and women’s boots earned the prestigious snowflake rating from Canada’s KI TE Research Institute, rating footwear for its superior ability to prevent unintentional slips and falls in the icy conditions of Canadian winters.
KEEN’s Revel IV Polar men and women’s boots provide the agility of a hiking shoe, coupled with the warmth of a puffy coat. Built for active, frigid days, this boot is constructed of waterproof, durable leather and high-performance mesh. The Thermal Heat Shield, combined with 200g of KEEN.WARM Recycled PET insulation, protects feet up to -25F, while a KEEN.DRY waterproof, breathable membrane and ECO Anti-Odor control keeps feet dry and minimizes odor.
“The KEEN Revel IV Polar boots were specifically engineered to deliver more warmth and traction, without the bulk. They’re rated down to -25F and the KEEN.Polar Traction outsole means they’re exceptionally grippy on snow and ice,” said Keith Denny, Sr. Director, Product Management. “It’s cool to be awarded this rating in Canada – they know what it takes to be comfortable during harsh winters.”
The snowflake rating is bestowed to footwear that has the best in class design and technical features that help prevent slips and falls in the worst possible icy environments. Only 33% of footwear tested by the KITE Research Institute to date have received this accolade.
“Canada has some of the iciest terrain in the world and our ratings system is built to test the limits of these conditions and help consumers find the highest-performing footwear on the market,” said Dr. Geoff Fernie, Senior Scientist at UHN’s KITE Research Institute and the Creaghan Family Chair in Prevention and Healthcare Technologies. “The KEEN Revel IV Polar boot was awarded one snowflake following rigorous testing in our WinterLab simulator using the Maximum Achievable Angle Test (MMS). This achievement signifies a safe and effective quality boot that provides slip resistance that can help conquer Canadian winters.”
The KITE Research Ins titute is the research arm of the Toronto Rehabilitation Institute at the University Health Network. One of the institute’s priorities is to help prevent slip-and-fall accidents that can affect a person’s mobility and quality of life. The Institute rates footwear by putting shoes through comprehensive testing in its revolutionary WinterLab; a unique simulator, where ratings are awarded based on positive outcome in their Maximum Achievable Angle (MAA) Test[JB3] .
For more information on the KEEN Revel IV Polar boot, visit: www.keenfootwear.com.
About KEEN
Driven by a passion to make the outside and trades accessible for all, KEEN is a values-led, family-owned footwear brand from Portland, Oregon committed to creating original and versatile products, enhancing lives, and inspiring adventures outside. Founded in 2003, it launched a revolution in the industry with the debut of the Newport adventure sandal. It continues to launch game-changing products and establish new standards for performance, comfort, and design while actively working to Detox the Planet. The brand formalized its values commitment under the banner of The KEEN Effect. Learn more at www.keenfootwear.com.
About The KITE Research Institute
KITE is the research arm of the Toronto Rehabilitation Institute and one of the principal research enterprises at the University Health Network (UHN), Canada’s largest medical research hospital. KITE is a world leader in the field of the complex rehabilitation research, with scientists and staff dedicated to improving the lives of people living with the effects of disability, illness and aging. KITE is also home to the Rate My Treads team, which tests winter footwear for slip resistance in different winter conditions and provides results online at https://ratemytreads.com/.
Media Contact:
Morgan Lang
mlang@fwv-us.com
919.637.0990
