THE ORIGINAL MUCK BOOT COMPANY LAUNCHES MOSSY OAK COUNTRY DNA AND VIBRAM ALL TERRAIN WITH TRACTION LUG IN NEW APEX PRO BOOT
Expanding Upon its High-Performance Outdoor Program, Muck Offers Consumers the Latest in Traction Technology and Performance Camo this Fall
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WESTWOOD, MA. (September 2, 2021) – The Original Muck Boot Company, dedicated to building footwear that is 100 percent MUCKPROOF™ (remarkably protective, exceptionally comfortable and 100 percent waterproof), announces the introduction of its Apex Pro boot for Fall ‘21, featuring Vibram’s most advanced outsole grip and traction systems, as well as Mossy Oak’s all new Mossy Oak Country DNA camo pattern.
“The Apex Pro is Muck’s most technical boot to date. To do this the best possible way we could, it was imperative to incorporate our trusted partners’ most advanced developments available,” said Xavier Kawula, senior product manager at Rocky Brands, Inc., parent company to The Original Muck Boot Company. “We were incredibly impressed by both Vibram’s AGAT with Traction Lug and Mossy Oak’s Country DNA and are excited to be amongst the first to offer these technologies to our consumers.”
An expansion of its popular Apex collection, the Apex Pro 13-inch boot will be one of the first footwear styles available to consumers with Mossy Oak Country DNA Camo, which combines the photo-realism Mossy Oak is famous for against a backdrop of its legacy print. County DNA is an evolution of Mossy Oak’s Break-Up Country camo, which has served as America’s no. 1 pattern for the past 5 years.
“We’ve enjoyed many years of working with Muck Boots and are happy to continue that partnership with our new Country DNA pattern on their popular Apex boot,” said Chris Paradise, chief sales officer at Mossy Oak. “What we love about having our pattern on this product is that it’s an incredibly functional boot for hunting and other outdoor pursuits, and it translates easily into everyday footwear that provides comfort and style wherever the day takes you.”
The Apex Pro also features Vibram’s newest and most advanced grip and traction technology system, Arctic Grip All Terrain with Traction Lug. The Vibram Arctic Grip All Terrain (AGAT) provides superior grip on wet or dry, hard surfaces through the use of the Vibram XS Trek Evo compound. These technologies expand the use of the boots beyond the winter and into multi-season. Its Traction Lug system is an innovative, patented three-dimensional lug design that improves grip and traction on loose surfaces by up to 25 percent*.
“Muck Boots is a long-time partner of Vibram, and we are excited for its consumers to experience the performance of the revolutionary, three-dimensional traction lug alongside the Vibram Arctic Grip All Terrain technology in the Apex Pro Boot,” said Fabrizio Gamberini, global chief brand officer and president, Vibram Corporation.
Built with ergonomically placed, hand-laid, vulcanized rubber in areas that need protection without adding unnecessary weight, the Apex Pro is 100 percent waterproof and offers breathable mesh linings, dual-density, moisture-wicking footbeds, and 4mm Neoprene booties for comfort and performance. For details, visit www.muckbootcompany.com.
*Results vary per footwear style
About Mossy Oak
Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak https://www.mossyoak.com.
Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopaedics and correction. For more than 80 years the yellow octagon that symbolises Vibram has been synonymous worldwide with quality, performance, safety and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometres to testing, is present in 120 countries and has manufacturing, research and representation bases in the USA, China, Japan, Brazil and Italy.
About The Original Muck Boot Company
It all started with a universal problem – muck. Wet, messy, muddy, dirty muck. Determined to find a solution for keeping feet warm and dry through it all, Muck Boots began, out of necessity, to build premium, protective, reliable boots that offer exceptional comfort in every element. That’s how The Original Muck Boot Company was born, providing 100 percent waterproof boots and footwear that withstand the muckiest situations in every season. Over the past two decades, Muck has had the freedom to innovate, experiment, and test products in every single element – because outside, there are way more than four seasons.
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PR Contact: Emily Snayd, HFS Communications, firstname.lastname@example.org