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Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4×4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded gear and a first-of-its-kind ambassador road trip promoting 15 state parks in 15 states.
Rock climber Maiza Lima and adventure photographer Willie Woodward will hit the road today in a specially outfitted 2021 Bronco Sport on a month-long cross-country trek to rock climb, kayak, bike, hike and camp at 15 state parks. America’s vast network of State Parks is the lifeblood of adventure to outdoor enthusiasts of all skill levels, ages, backgrounds, and ethnicities. For many Americans, state parks signify the first night sleeping in a tent, the first trail hiked, or river floated. Marmot® and Bronco® have united to supply several select parks with much-needed funds to improve accessibility and encourage outdoor adventure for all.
Bronco brand worked hand-in-hand with Marmot to create an entire outdoor-focused collection that will drop in spring 2022, with co-lab products covering sportswear, outerwear, and equipment. A small assortment has been released to celebrate this announcement in 2021. The collaboration gear, made by Marmot and featuring the Bronco brand insignia, is available at Merchandise.Ford.com and Marmot.com.
“The outdoors is where people challenge themselves, get creative, relax, have fun, be with one another and escape from the routine of everyday life,” said Jeff Brandon, Marmot brand and product marketing manager. “Together with Bronco, we want to ensure that all people have access to enjoy nature and take part in the fun activities that the outdoors have to offer.”
Bronco Wild Fund, a Bronco brand’s endowment aimed at supporting the responsible access to and preservation of the great American outdoors and our public lands, will award grants this fall totaling $120,000 to six state parks that demonstrate a commitment to providing the public with access to the outdoors through specific projects. Marmot will make a financial contribution to the America’s State Park Foundation as part of their partnership.
“With thousands of state parks across the country, you don’t have to go far to experience nature and explore,” said Jovina Young, Bronco Sport brand manager. “These are the types of experiences Bronco Sport was designed and engineered for – to get off the pavement and into nature. We’re thrilled to team with a brand such as Marmot who shares that passion.”
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About Marmot Mountain, LLC
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology— pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 186,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.
About America’s State Parks
America’s State Parks is an alliance of state park systems in all 50 states. The mission of the National Association of State Park Directors is to promote and advance the state park systems of America for their own significance, as well as for their important contributions to the nation’s environment, heritage, health and economy.