Get access to everything we publish when you sign up for Outside+.
GREAT NECK, N.Y. (June 2, 2015) – Formula4 Media, LLC (F4M), a multi-platform media and conference/trade show company based in Great Neck, N.Y., has signed an agreement with Sports Marketing Surveys USA (SMS), Jupiter, Fla., that will give F4M exclusive rights to some of the best research in the sporting goods market.
Sports Marketing Surveys USA, founded in 1985, specializes in industry research and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team sports.
Formula4 Media will publish highlights of this research in its key specialty retail publications including Running Insight, Sports Insight, Team Insight, Footwear Insight and Outdoor Insight on an exclusive basis. Starting in July 2015, the research will include quantitative analysis such as POS data and more qualitative research such as the company’s special quarterly surveys which capture dealers’ attitudes about the business environment and brand momentum. F4M and SMS also plan to collaborate and develop several new research studies that will provide insight into the buying behavior of American runners.
Sports Marketing Surveys USA will also present a major analysis of the run specialty market at F4M’s The Running Event conference and trade show, Dec. 1 – 4, 2015, in Austin, Tex.
“Sports Marketing Surveys is a gem of a company with great information, resources and people and we look forward to working with their team to provide our audience with market insight and the tools they can’t find elsewhere – tools they need to better run their businesses,” said Jeff Nott, CEO of F4M.
Added Keith Storey, SVP of Sports Market Surveys USA, “Formula4 Media is the clear leader in the sports retail category and its publications and events provide retailers with market insight and a sense of where the business is headed.
“We will provide research and market analysis that will augment the original content generated by F4M editors and strengthen what is already a compelling group of publications,” Storey said.
Sports Marketing Surveys USA has established partnerships with a number of key industry stakeholders including trade associations, national governing bodies, and opinion leaders in the industry. Its clients include top brands, retailers and financial institutions. SMS POS sell-through data services enable in-depth analysis of brand, model, price point, and product type. (sportsmarketingsurveysusa.com).
The company is headquartered at 6650 West Indiantown Road, Suite 220, Jupiter, Fla. 33458, tel. 561 427 0647.
Formula4 Media, based in Great Neck, N.Y., was established in 2005 and produces two trade shows: The Running & Fitness Event For Women, which will be held at Chicago’s Navy Pier on June 29 to July 1, 2015 (therunningandfitnesseventforwomen.com), and The Running Event, which will be held at the Austin Convention Center, Dec. 1 – 4, 2015, in Austin, Tex. (therunningevent.com). The company also produces seven publications: Sports Insight, Footwear Insight, Outdoor Insight, Running Insight, Team Insight, Textile Insight, and Trend Insight. (formula4media.com)
Media contact: Jeff Blumenfeld, Blumenfeld and Assoc. PR, 203 655 1600, email@example.com
# # #