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Boston, MA – January 6, 2017 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is pleased to announce that the new Alma style for women has been awarded the inaugural RANGE Radical by Design Seal of Approval for the Fall 2017 season.
RANGE developed the Radical by Design Seal of Approval to highlight new and distinctive products designed to elevate outdoor adventure by providing the ideal combination of form and function. These products are not only innovative, but they are also created to look good and feel right for the modern outdoor consumer. They utilize forward-thinking materials in a new way, or they incorporate classic design details into contemporary shapes and silhouettes.
The Radical by Design Seal of Approval recipients were selected from the Venture Out exhibitors at Outdoor Retailer Winter Market 2017 in Salt Lake City. Each product selected will be showcased at The RANGER Station at Venture Out.
“We pushed the boundaries of traditional design for the Alma and we’re thrilled to have RANGE recognize it as something new and different,” said Jack Knoll, marketing director for Forsake. “The Alma is one of many new products that we’re launching to appeal to a broader range of consumer; in this case, we’re targeting the urban outdoorswoman with practical technology in a fashion-forward package.”
Forsake’s new Alma combines all-weather protection with urban sophistication. Waterproof leathers and a rugged Peak-to-Pavement™ outsole shroud an internal wedge, delivering the perfect combination of style and performance. It retails for $149.95 and will be available to consumers in August.Alma is one of twelve new footwear models that Forsake will be introducing at the upcoming Outdoor Retailer Show.
About Forsake: Successfully crowd-funded in 2013 by college buddies Sam and Jake, Forsake is a footwear company created out of a shared enthusiasm for being outside and pushing the boundaries. Forsake combines the practical technology of a hiking boot with the aesthetic of an urban sneaker for footwear that performs regardless of conditions, weather or terrain. Designed for a life of spontaneity, new experiences, and everyday adventures, Forsakes transcend the traditional boundaries of footwear by offering style when you want it and performance when you need it.
Forsake’s current collection can be reserved online at www.forsake.com and you can find Forsake on Facebook, follow them on Twitter and see what they’re up to on Instagram.
About RANGE: RANGE is a full-service creative agency dedicated to the active, sport and lifestyle markets. We offer curated and original content to provide daily insight for the creative community, as well as targeted consulting expertise for our clients to anticipate the direction of coming seasons. RANGE believes that forward-thinking design and inspiration should always drive innovation.