Fox River® Adds to Its Popular Snow Series for 2011

Osage, Iowa – Snow enthusiasts have come to depend on Fox River’s ski and snowboard socks for decades because of best-in-class construction coupled with unique styling at a fair price. In 2011, Fox River will expand its popular snow series with nine new styles and over 25 new color options.

Designed for a variety of snowsport applications, the additions to the Fox River Snow Series feature the latest in full-foot spandex compression support and premium fiber technology. These newly designed, over-the-calf styles are great for cross-country, telemark and, of course, alpine skiing and are available in both women’s specific fit and unisex fit.

“We wanted to give our avid followers a fresh look and more comfort on the slopes,” said Jennifer Whitley, Brand Manager for Fox River. “The bold, vibrant color palette for the new styles helps reflect our enthusiasm for the category while the full-foot spandex compression support gives skiers more support and less slippage.”

New for 2011, Fox River will offer nine new snow styles — five women’s styles including one ThermoLite® Ultra Lightweight, one ThermoLite® Lightweight, one Eco Fiber Ultra Lightweight, one Eco Fiber Lightweight and one Medium Weight Snowboarding-fit; and four unisex styles including one Eco Fiber Ultra Lightweight, two Eco Fiber Lightweight and one ThermoLite® Lightweight — to compliment the existing ten snow styles.

A preview of some of these new styles include:

WOMEN’S FIT
Fox River Sundown – Ultra Lightweight Over-the-Calf, Style 5513
The new ultra-lightweight Sundown, whose namesake is a local ski-spot in Dubuque, Iowa close to Fox River’s Osage-based mill, features Fox River’s exclusive Wick Dry® technology to keep your feet dry and comfortable. Made from Eco fibers (a unique blend of recycled polyester and Merino wool), they’re eco-friendly and wick moisture 30% faster than wool alone. Plus, Fox River’s new URfitâ„¢ System ensures a great fit every time you slip down the slopes. The new full-foot spandex compression zones wrap the foot and heel, meaning no more slipping, sagging or bunching — just more black diamond skiing. Bold, colorful striping adds visual interest and accents other ski apparel. MSRP $14.99

Fox River Sugarloaf – Ultra Lightweight Over-the-Calf, Style 5505
The new ultra-lightweight Sugarloaf, made from ThermoLite® polyester to provide thermal insulation, offers a barefoot feel with a women’s specific fit. They feature Fox River’s exclusive Wick Dry® technology to keep your feet dry and comfortable. Plus, Fox River’s new URfitâ„¢ System ensures a great fit every time you slip down the slopes. The new full-foot spandex compression zones wrap the foot and heel, meaning no more slipping, sagging or bunching — so you can focus more on the slope ahead. Whimsical flowering detail adds a feminine touch to this technical sock. MSRP $14.99

UNISEX
Fox River Mammoth – Lightweight Over-the-Calf, Style 5141
The new lightweight unisex Mammoth, made from ThermoLite® polyester to provide thermal insulation, offers gentle compression and cushion where you need it. They feature Fox River’s exclusive Wick Dry® technology to keep your feet dry and comfortable. Half-cushioned shin and sole absorb shocks and insulate while mesh panels vent moisture and trap heat inside. Plus, Fox River’s new URfitâ„¢ System ensures a great fit every time you slip down the slopes. The new full-foot spandex compression zones wrap the foot and heel, meaning no more slipping, sagging or bunching. Gradient shin patterning adds interest while a sideline stripe surrounds. MSRP $14.99


Fox River Taos – Lightweight Over-the-Calf, Style 5025
The new lightweight unisex Taos features Fox River’s exclusive Wick Dry® technology to keep your feet dry and comfortable. Half-cushioned shin and sole absorb shocks and insulate while mesh panels vent moisture and trap heat inside. Made from Eco fibers (a unique blend of recycled polyester and Merino wool), they’re eco-friendly and wick moisture 30% faster than wool alone. Plus, Fox River’s new URfitâ„¢ System ensures a great fit every time you slip down the slopes. The new full-foot spandex compression zones wrap the foot and heel, meaning no more slipping, sagging or bunching. Bold and vibrant hexagon patterning on the shin adds a stylish touch. MSRP $14.99

To learn more, stop by the Fox River booth (#28043) at the 2011 Outdoor Retailer Winter Market tradeshow, visit with your Fox River Authorized Representative or visit the Fox River website at www.foxsox.com.

View the entire Fox River 2011 Outdoor Retailer Winter Market Media Kit at http://bit.ly/ebkgte

View the Fox River booth (#28043) on the 2011 Outdoor Retailer Winter Market floor plan at http://bit.ly/ifCj4N

Media Contact:
Mike Tyer
mtyer@foxrivermills.com
1-319-231-0673

More About Fox River
Fox River® is America’s original sock brand whose products date back to 1900. Even though they make the Famous Original Rockford Red Heel® Monkey Sock, their socks today aren’t your great grandfather’s socks. With innovative technologies and more than a century of experience knit into every stitch, nothing beats these socks for performance and comfort. Designed using clever engineering you can feel; it’s no wonder they are guaranteed. Exclusive technologies like Wick Dry® moisture-wicking and eco-friendly fibers and manufacturing give FoxSox more than just a feel-good fit. Try them for yourself. For more information on Fox River products or to find one of thousands of dealers across the globe, please visit www.foxsox.com. Fox River Mills, Inc. is a privately held company made up of 200 of the friendliest folks in Osage, Iowa, that manufactures performance socks.