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Franklin Sports Pays SGMA Spring Market Attendee Fee

Franklin Sports to Pick Up Tab on SGMA Spring Market Registration- All Attendees Registering in March Receive Free Exhibit Hall Pass

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WASHINGTON, DC. – March 6, 2007 – Access to SGMA Spring Market is extended free of charge to all attendees registering through March 31, thanks to Franklin Sports, which is generously underwriting this month’s attendee registration fees – a savings of $50 per attendee.

SGMA Spring Market (June 11-13, 2007, Sands Expo & Convention Center in Las Vegas) will provide the year’s most comprehensive forum for manufacturers, specialty retailers, and team dealers to preview the latest trends and styles in sporting goods and fitness apparel, footwear and equipment. The unique multi-day format will also allow retailers and dealers the opportunity to negotiate margin-improving deals directly with the industry’s most trendsetting manufacturers.

“There’s no other event like SGMA Spring Market that brings the entire sporting goods and fitness community together under one roof,” said Larry Franklin, president of Franklin Sports. “The opportunity to see new products first hand and meet one-on-one with manufacturers, retailers and team dealers is crucial to our industry. Our underwriting efforts are offered as a means to extend this unique collaboration to the entire retailer and team dealer community.”

More than 200 exhibitors are already on board, including Asics, Cramer Products, Easton Sports, Everlast, Garmin, LAMAR Health Fitness & Sports, New Balance, Rawlings, Russell Athletic Group, Spalding, and Under Armour.

Happenings and Sponsors
Specialty and independent retailers will be joined by major buying groups and industry organizations making SGMA Spring Market their annual industry event. SGMA Spring Market will also feature the TAG Buying Center, open to Team Athletic Goods, Inc. (TAG) team dealers, which is rapidly filling up with brands ranging from Spalding and Regent to Majestic and Russell – all using the show to reach key team dealers.

In addition to showcasing breakthrough product on the exhibit floor, SGMA Spring Market will also give retailers an opportunity to learn about the next wave of trends in the industry before they hit the retail audience. A series of five general sessions will be integrated into the program on-site at the Sands Expo & Convention Center: Trends in Running: Footwear and Apparel; Design and Innovation – A Core Competency in Your Organization?; Trends in Team Sports; Trends in Brand Management – Who Owns Your Brand?; and Alternative Options in Financing and Raising Capital.

Event sponsors include:

· Asics and Twins Enterprise – Platinum Sponsor level

· Century Sporting Goods, Easton Sports, Franklin Sports, Gamenamics, Lamar Health Fitness & Sports, New Balance Athletic Shoe, Regent Sports, Sportline, Stamina Products, Under Armour and Everlast – Gold Sponsor level


About SGMA Spring Market

SGMA Spring Market is a focused sporting goods industry event showcasing full lines of footwear, performance apparel, equipment and accessories for fitness, running, spring team sports and licensed products. SGMA Spring Market brings together the industry’s leading brands, specialty, independent and trendsetting retailers, and team dealers – all under one roof. The event also provides sporting goods industry professionals with in-depth educational training. SGMA Spring Market is presented by the Sporting Goods Manufacturers Association (SGMA), and is managed and produced by Universal Event Management. Visit for an up-to-date exhibitor list, event highlights and event information.