Free People Taps Alite Designs to Create a Perfect Music Festival Tent
Alite Designs, an outdoor gear company based in San Francisco, today announces the launch of its Alite X Free People Tent – a collaboration with fashion apparel brand Free People.
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San Francisco, CA – April 5, 2013 —Alite Designs, an outdoor gear company based in San Francisco, today announces the launch of its Alite X Free People Tent – a collaboration with fashion apparel brand Free People.With floral patterns and colors inspired by Free People’s collection, this bright, two-person dome tent is perfect for the warm, music festival season.
“For people not necessarily accustomed to camping, music festivals are a great first step to enjoying the outdoors and getting inspired to go outside more and more.Free People is a perfect collaboration partner because they have the strongest presence in the outdoor music festival and fashion market,” explains Tae Kim, creative director and founder of Alite Designs. “In addition to collaborating on the color and print direction, Alite has added special features to this familiar two-person tent design in order to optimize it for the Free People, music festival audience.”
The Alite X Free People dome tent sleeps two people and includes a waterproof rainfly to protect against the elements. It offers a higher ceiling for more headroom and two vestibules on each side of the tent for plenty of protected storage space for dirty flip flops and extra gear. Two aluminum poles and a PU coated flooring make this tent durable against the elements, yet lightweight for carrying the tent to the campsite.Its black mesh canopy offers maximum ventilation and air flow when the rainfly is off.Two large, circular doors zip down and stuff nicely into one of four inside pockets. AND, the door zippers are glow in the dark!!
The Alite X Free People Dome Tent is available online from Free People for $168 at: http://www.freepeople.com/alite-x-free-people-tent-28046068/
Alite Designs is a small, independent, outdoor gear company located in the heart of San Francisco.Since 2009, Alite has produced innovative outdoor products designed to make it easy for customers to enjoy going outdoors.Alite products include ultra-lightweight, compact furniture, backpacks, sleeping bags, tents, eating utensils, and more!For more information, contact Alite at email@example.com or visit the website at http://www.alitedesigns.com.