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Boulder, Colo. (September 20, 2006) — This fall, skiing enthusiasts heading to the mountains of Colorado on Frontier Airlines will learn about two products that will forever change their skiing experience. Walk-EZ, based in Boulder, Colorado, has solved the classic challenge of schlepping ski equipment in clunky ski boots by launching Revolutionsâ„¢ and the Ski-Shuttleâ„¢. Revolutionsâ„¢ ski boot attachments will transform any ski boot on the market making it easier and safer to walk in icy or snowy conditions. And, Walk-EZ Ski-Shuttleâ„¢ allows skiers to literally roll their skis and poles to the lift line. (See more information on Walk-EZ products below).
To spread the good news to the powder-loving population, Walk-EZ products will be featured on Frontier Airline’s Wild Blue Yonder (WBY) network throughout the 06/07 Winter Season. The WBY network is an in-flight broadcast, which appears on personal televisions located directly in front of each Frontier Airlines passenger. The Walk-EZ segments will also appear on “Local Color” â€“ a program featuring Colorado businesses and attractions broadcast in over two-dozen hotels reaching 10,000+ guest rooms throughout Denver and Boulder.
â€œPassengers on Colorado-bound flights are a natural marketing target for us â€“ throughout the winter, millions of people travel to Colorado for ski vacations,â€ commented Tuesdi Arrotta, Walk-EZ Vice President and Director of Global Marketing. â€œSkiers of all ages and abilities will appreciate our products, but certainly parents who are looking for ways to stream-line the â€˜get-to-the-mountain’ process will find our products invaluable,â€ added Arrotta.
Revolutionsâ„¢ are ski boot attachments that make walking in ski boots easier, safer and more comfortable. Revolutions easily secure to the bottom of any brand or model of Alpine ski boot. The rugged tread grips are ideal for walking on icy and snowy terrain or up and down stairs without fear of slipping or falling. The Revolutionsâ„¢ unique curved design improves posture, alignment and balance allowing skiers to get themselves to the lift or lodge more quickly and with less effort.
Revolutionsâ„¢ suggested retail price: $49.95
Kid Walk-EZ Mini-Revsâ„¢ suggested retail price: $29.95
Inspired by rolling luggage that has become essential for modern travel, Walk-EZ Ski-Shuttleâ„¢ allows you to lock down skis and poles then roll your equipment on and off the hill. Designed to fit all ski brands from 50 cm to 200 cm, the Ski-Shuttle also fits onto car racks and easily rolls up and down stairs.
Ski-Shuttleâ„¢ Suggested retail price: $59.95
Boulder, Colorado-based Walk-EZ International is a company dedicated to enhancing the off-hill ski experience. Walk-EZ has designed a complete line of ski solution products for skiers of all ages and abilities to walk faster and safer in ski boots while transporting their skis, poles, helmets and gear much more easily. For more information and retail locations, log onto www.walk-ez.com.
About Local Scene TV
Local Scene TV is Denver’s exclusive hotel visitor television network. The channel introduces visitors to attractions just outside their hotel room. Local Scene TV also produces “Local Color” a program featuring Colorado businesses and attractions broadcast on Frontier Airlines’ Wild Blue Yonder Network.
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Stanwood & Partners PR