Global cycling apparel company Funkier Bike attends its first Sea Otter where it will launch its apparel lines for men, women and youth for the very first time in the United States at Booth #812. Already a global leader in fashion-forward gear, Funkier’s collections reflect strong styles, deliver excellent performance and are affordable at every level. Offering cycling apparel options in three performance tiers, Elite, Pro and Active, Funkier designs highly-functional pieces without putting aesthetic on the backburner.
With a U.S. base in Wisconsin, it has a product line for every level of cyclist, for both females and males, covering the apparel needs for all types of weather, terrain and riding styles and disciplines from road, mountain bike and triathlon to urban and recreational.
“We’re thrilled to outfit cyclists of all levels here in the States with our expanded collection,” said U.S. Funkier Director Kevin Tuttle. “There’s something special about each of the performance tiers. The products are designed by cyclists with cyclists in mind, so each product brings something unique and functional to the table. We’ve put a lot of thought into what we want to bring to the U.S., as we believe it’s going to help revolutionize the wardrobes of all riders.”
In the new spring and fall collections, it introduces fresh pieces that embody Funkier’s philosophy of designing and manufacturing premium cycling wear at an affordable price that looks good, works fantastically and enhances a cyclist’s riding experience. With a vast product selection that ranges from unisex pieces such as the Varallo Active Storm Jacket with an integrated backpack cover to its seven helmet categories for Downhill, All-Mountain, Cross Country, Road, Urban, Youth and Kids, Funkier covers all cyclists’ needs, including:
Sorrento Elite Jersey MSRP: $74.95
Matera Elite Bib Shorts MSRP: $129.95 *matching to Sorrento
Bolzano Pro Jacket MSRP: $139.95 *add deets
Policoro Active Baggy Shorts with Liner MSRP: $49.95
Rieti Pro Jersey MSRP: $ 59.95
Fabriano Pro Seamless Base Layer MSRP: $23.95
Alvi Pro Softshell Jacket MSRP: $139.95 *add deets
Boreano Elite Bib Shorts MSRP: $129.95 *add two clip-open strap
Olbia Active Thermal Tights MSRP: $79.95
In Funkier’s top-tier performance line, the Elite products are purposed to satisfy racers with accolades and avid cyclists, alike. Cyclists will be pleased with the Elite line’s trim and sleek motifs and functional features.
Left: Men’s Sorrento Elite Jersey with grippy non-slip, yet remarkably soft, elastic technical fabric used on the arm cuffs and hem. Middle: Women’s Boreano Elite Bib Shorts with ergonomic paneling and two clip-open straps that make dressing and undressing quick and breezy. Right: Venus Elite All-Mountain Helmet, MSRP: $89.99, with fuss-free magnetic clasps, 24 vents, a removable visor, QuickDry inner padding and weighing between 270g+/-10g.
And the details are certainly not forgotten or lost on the Pro line, Funkier’s middle-tier, which uses many of the same technical fabrics as the Elite line, but has a wider product selection to choose from.
Left: Women’s Alvi Pro Softshell, which is a windstopper, water resistant, breathable jacket with reflective stripes. Middle: Women’s Rieti Pro Jersey, a full-zip short sleeve with ergonomic, sublimated paneling, three pockets, and an additional water-resistant zipped pocket. Right: Men’s Bolzano Pro Jacket, which is a fleeced-lined, reflective, full-length zipper, water resistant, wind resistant jacket with sublimated stretchy grippy waist binding, and underarm and front panel zipped vents.
Totalling more than 70 products to choose from throughout the three performance tiers, comes the most-popular and largest line, the Active series, hailing 36 products that range from men’s and women’s jerseys, bottoms, jackets, jackets, protective gear and accessories. The Active line is where you’ll get the biggest bang for your buck, as it completes Funkier’s one-stop shop philosophy to outfit the closets of riders of all levels.
Left: The 2013 Taipei Award Winning Design, unisex, Varallo Active Storm Jacket, MSRP: $89.95, has an integrated and expandable backpack cover and self-stowing pocket. Middle: Men’s Policoro Active Baggy Shorts with Liner with zippered pockets and elasticized built-in waistband. Right: Women’s Olbia Active Thermal Tights with reflective zippers toward the ankles for easy dressing and undressing.
Lauding internationally acclaimed awards and notoriety from the industry’s biggest trade shows, such as Shanghai, Taipei and being one of seven brands to present at Eurobike’s coveted Fashion Show, Funkier Bike’s quality and reliability have won over riders around the world who choose to #RideFunkier.
Headquatered in Tel Aviv with several large international distributors and five U.S. distributors already, Funkier has had wide-reaching success selling throughout Europe, Asia and, now, North America. And the brand is growing quickly in the U.S. under the direction of Funkier’s U.S. Director, Kevin Tuttle, who’s an experienced, business-savvy, avid rider. Tuttle also leads Funkier’s growing sales team that has proven results, experience and core cycling knowledge. And at Funkier Sea Otter Booth #812, he’ll be recruiting more independent sales reps nationwide who are excited to represent the brand’s premier and extensive product line.
For or all media appointments and press inquiries, please contact: Kelsey Anderson at Kelsey@OutsidePR.com. And come say hello and meet Funkier at Sea Otter Booth: #812
And for more information on Funkier Bike, please visit: www.funkierbike.com
About Funkier Bike
Funkier Bike’s mission is to provide cyclists around the world with the most innovative, high-end cycling gear at a price that everyone can afford. While based in Tel Aviv, Israel – and domestically in Verona, Wisconsin – Funkier’s products are distributed in 40 countries around the world with amateur athletes, Pro riders and Olympians proudly racing and training in their products. From North America to Europe to Latin America to Asia, men and women cyclists choose to #RideFunkier.
About OutsidePR, Inc.
Formed in 1995, OutsidePR is a Northern California-based boutique agency which conducts media relations and marketing services for clients in the outdoor and active markets. Among its clients are Allen Sports, BULLS Bikes USA, Bryton Sport, DownTek, AlterG, Red Bull, Kora, Cotopaxi, Injinji, Ultimate Direction and Moji. To learn more about the agency, please visit www.OutsidePR.com.