Press Releases

G3 announces first-ever Backcountry Fiesta competition

Showcase a south-of-the-border spark on your trip of choice this winter and win a complete G3 guide kit including a pair of 2008 skis

Host a backcountry fiesta this winter, and you could win a complete G3 guide kit, including a pair of skis to be launched at Outdoor Retailer in January 2007.

Known as the G3 Backcountry Fiesta, the “competition” is rooted in G3’s commitment to getting more enjoyment out of the outdoor experience.

“While G3 Genuine Guide Gear creates essential backcountry ski equipment for guides and avalanche professionals, sometimes “essential” can mean a well-placed margarita,” said Oliver Steffen, president of G3 Genuine Guide Gear. “And if you’re wondering about the south-of-the-border theme, well, you’ll just have to wait for Outdoor Retailer.”

To enter, merely enjoy a south-of-the-border inspired celebration during any backcountry trip over the course of the 2006-2007 winter, record the moment on digital video or imagery, and send the documentation to G3. Legitimate venues may include huts, yurts, snowcaves, bivy sacks and 1996 Ford F350 campers.

Backcountry Fiesta submissions will be judged by the G3 staff on innovation, creativity and authenticity. All images and video will become the property of G3, so don’t do anything we wouldn’t do.

One Grand Prize winner will receive a G3 Guide Kit, including a pair of 2008 G3 skis, G3 Targa Ascent bindings, G3 Climbing Skins, G3 AviTech Shovel, G3 Bonesaw and G3 SpeedPro Probe.

Two runner-ups will each win a G3 Targa Ascent binding, the lightest touring telemark binding on the market today.

To enter: send your non-returnable submission along with your name, address, phone, and email address, to G3 Backcountry Fiesta, 200 Donaghy Avenue, North Vancouver BC, V7P 2L7 or email your entry to: All entries become the possession of G3 Genuine Guide Gear, and may be used for future promotional materials.

Entries are due on or before Cinco de Mayo (May 5, 2007). Winners will be notified by June 1, 2007.

About G3 Genuine Guide Gear

Blending a tradition of innovation with a passion for performance, G3 Genuine Guide Gear creates backcountry ski equipment for guides and avalanche professionals. At G3, everything we do is focused on getting more enjoyment from the outdoor experience. We are relentless in our pursuit of design excellence, quality engineering, and rigorous testing. Expect more with G3. For more information, please visit

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