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G3 Announces the Launch of New Community Website

G3 is pleased to announce the launch of G3houseblend.com, our new, feature-rich blog designed to celebrate and share the culture in which innovation and dreams at G3 are born.


North Vancouver, BC, Canada: G3 is pleased to announce the launch of G3houseblend.com, our new, feature-rich blog designed to celebrate and share the culture in which innovation and dreams at G3 are born.

Visitors can choose from four blend flavours: The Playground (trip reports), G3 Juice (fresh news from G3 headquarters), The Dharma Project (information on G3’s environmental initiatives) and Viva Vancouver (musings on life in Vancouver).

“As modern consumers desire to deepen their connection to brands they purchase, and develop more intimate brand relationships, G3 Houseblend creates an opportunity for consumers to participate in G3 culture,” shares G3 President and Founder Oliver Steffen. This on-line community is updated regularly by G3 staff, athletes and friends. We invite everyone to drop by, have a look and contribute comments.

G3 Houseblend is online now at www.g3houseblend.com, or can be accessed directly from our homepage: www.genuineguidegear.com.

G3 Genuine Guide Gear Inc. of North Vancouver, British Columbia has been the provider of premium quality backcountry ski equipment to mountain professionals and recreational users worldwide since 1995. For further information on G3’s award winning product line visit www.genuineguidegear.com.