Press Releases

G3 Earns Wide-Ranging Accolades For Its 2013/14 Ski and Board Lineup


Vancouver, B.C (Oct. 29, 2013) – As its 2013/14 line hits retailers’ shelves, G3 – Genuine Guide Gear, the Vancouver, Canada-based manufacturer of backcountry ski and snowboard equipment, earned wide-ranging media accolades and awards for key products in its new collection. From Editor’s Choice to ‘One-Ski Quiver’ and ‘high-versatility’ gear to ‘essential’ equipment for skiers, G3 turned heads this season across the range of its products – from skis to climbing skins to ski bindings.

Media outlets ranging from Powder, Outside and Backcountry magazines to Freeskier, Wild Snow and the Active Times either gave awards to G3 products or called them out as exceptional in their class.

The Outside Magazine Fall Buyer’s Guide highlighted four G3 products, calling out the new Empress 115 skis, Alpinist High-Traction Splitboard Skins and new High Traction Skins for skis as “Essentials.” In addition, the Onyx tech binding was profiled as part of a “High-Versatility Setup. 

Powder Magazine gave its Skiers’ Choice Award to the new Empire 115, a progressive big mountain and powder ski that features G3’s SweetRise 2 full reverse-camber design and a tapered tip and tail.

The Empress 115, a women’s specific version of the Empire 115, earned an Editors’ Choice Award from Backcountry Magazine. “Relax, open it up and get ready to surf,” said a Backcountry Magazine tester.

Both the Empire and Empress 115 are cousins of the Empire 127, which won the same Editors’ Choice Award from Backcountry Magazine last year, along with several media awards from Skiing Magazine and others. The Empire 127 remains in the line this season.

The new Zenoxide C3 105, a full carbon-construction ski that weighs under 3 pounds per ski, is 105mm underfoot, and costs $850, earned an Ultimate Ski Quiver call-out for its versatility from, the nation’s largest and most active web site dedicated to backcountry skiing.

The Onyx tech binding also impressed Powder Magazine testers for its reliability, solid function and its $400 price tag, earning a second Skiers’ Choice Award.

“The G3 Onyx is quietly understated, but given its price and ease of use, it’s one of the most accessible touring bindings on the market,” Powder editors wrote.

Finally, the online publication Active Times called out the Empire 115 as one of its Top 10 Powder Skis for this season, and also called out the Zenoxide C3 105 as one of its Top 10 All Mountain Skis.

G3’s full 2013/14 line is available now at select retailers and online at:

About G3
Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing and snowboarding. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, splitboards, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other backcountry accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information,, like us on Facebook at, or follow us on twitter

Media Contact:

Tessa Sibbet

Verde PR