G3 Expands Athlete Ambassador Team for 2012-2013 Season
Freeski, splitboard athletes represent the brand’s growth into new categories
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Vancouver, B.C. – This winter, G3 is sponsoring a wide range of snow athletes and ambassadors who will help with product development, provide feedback, and promote the G3 brand. From freeskiers, snowboarders and telemarkers to guides, patrollers and avalanche technicians, the ambassador team reflects the depth of the brand’s 2013 product offerings.
Looking toward 2013, the brand has expanded its ambassador team to better represent both G3’s product range and its user base. In recent years G3’s product line has grown to include descent-focused skis such as the award-winning Empire, District and the women’s Cake, more avalanche safety tools and splitboard skins.
“We expanded the athlete team this year to better represent G3’s recent growth into new markets, such as splitboarding and freeskiing,” said Gord Bailey, VP of Sales and Marketing at G3. “G3’s brand ambassador relationships are integral to our product development process. We rely on our athletes to put the equipment we make through the ringer and give us feedback. We’re constantly working to improve our products.”
New faces to the 2013 team includes Bayden Hamilton, a BC-based telemark skier who competes in big mountain freeskiing competitions (on tele skis), splitboarding veteran Pat Mulrooney, and Jon Walsh, a leading Canadian alpinist. G3 also added telemarker Becca Lesure, who won first place at the 2012 Grand Targhee Big Mountain Telemark Competition, Kinley Aitken, an ACMG-certified guide who works at Whitecap Alpine Lodge with fellow G3 athlete and super-guide Lars Andrews.
Among the passionate returning athletes are the ever-dedicated Traslin brothers, Orry Grant,, an avalanche technician and patroller, Canadian National Ski Mountaineering Team racer Melanie Bernier, backcountry snowboard hard-man Joey Vosburgh and globe-trotting Chad Sayers.
About G3
Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at www.facebook.com/genuineguidegear.
