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Award calls out new G3 binding for defining “a new category of ultralight and powerful.”
Vancouver, B.C. (Feb. 24, 2015) – Earlier this month, G3’s new ION LT 12 ski-touring binding won a 2015/16 ISPO Award, given each year to recognize the most innovative products introduced at ISPO, the European outdoor and ski winter trade show.
The ION LT 12 is following in the footsteps of its cousin, the ION 12, which has already earned an Editor’s Choice award from Backcountry Magazine, a Skier’s Choice award from Powder Magazine and an Editor’s Pick award from Freeskier Magazine.
Based on the award-winning ION 12, the ION LT 12 offers the simplicity and light weight of a brakeless binding while maintaining the ION’s user-friendly and performance oriented features and benefits. The ION LT weighs just 456 grams per binding, and was created for people pursuing longer ski tours or those concerned about weight.
The ISPO Award described it as “the highest performing, most user friendly, and most reliable lightweight tech binding you could ask for,” adding “it defines a new category of ultralight and powerful.”
Along with the ION LT 12, G3 is also introducing the new ION 10 for Fall 2015.
“As we grow the ION family of bindings to three with the LT 12 and the 10, winning an ISPO Award for category innovation is another great reinforcement of all the hard work we’ve put in on the ION,” said Oliver Steffen, founder and President of G3. “It’s also great to win this award for a product like the ION LT 12, which combines superb functionality in a lightweight package – attributes that really resonate with our core audience.”
All three ION bindings feature G3’s beautiful aesthetics combined with superior power transfer, energy absorption and exceptional retention. Whether you are a hard-charging freeride skier looking to lap the side country at your local resort, or an expedition skier exploring untouched peaks in the backcountry, the ION 12, ION 10 and ION LT 12 offer the full range for different type of ski tourers.
Based in Vancouver, B.C., G3 Genuine Guide Gear Inc manufactures industry-leading gear for backcountry skiing and snowboarding. It has been producing avalanche safety equipment since 1995. The G3 product line includes skis, splitboards, alpine touring and telemark ski bindings, poles, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company to gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at facebook.com/genuineguidegear.