Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

G3 is 1st AT binding maker to offer liability reduction to retailers

New program for G3 Onyx, Ruby AT bindings applies best practices from alpine skiing to the backcountry world.

Get access to everything we publish when you sign up for Outside+.

Vancouver , British Columbia (July 28, 2010) – This fall, G3, manufacturer of industry-leading gear for backcountry skiing, will become the first alpine-touring/backcountry ski binding manufacturer to offer a liability reduction and indemnity program to its North American dealers.

The program, the first of its kind in alpine-touring and backcountry skiing, is based off a system that is standard operating procedure among alpine-skiing binding manufacturers and retailers, reducing risk, and potentially cost, to G3 dealers in the process.

The basis of the program is that when G3’s Onyx and women’s Ruby alpine-touring bindings are installed and set in accordance with the company’s instructions, dealer agreement, and documentation requirements, G3 would take the lead in defending any legal case surrounding binding releasability or function involving a dealer and/or a sales rep. No other backcountry binding manufacturer offers such a program. G3 engaged risk-management attorney Jim Moss to develop the program.

“What we are doing is taking the best practices from the alpine-skiing world, and applying them to the backcountry world,” said G3 founder and President Oliver Steffen. “Given the very thorough process we use to test and document proper, precise releasability on every pair of bindings before they go out the door, we have extremely high confidence in our bindings, and extremely high confidence in stepping up to offer our dealers this added protection.”

The fact that G3 can offer this protection to retailers also speaks to and stems directly from the ground-breaking design used in the Onyx and Ruby, Steffen said.

The Onyx and Ruby are tech-style alpine-touring bindings with high-performance retention, dramatically reduced pre-release, and industry-leading releasability functions. They also offer the ability to switch from ski to tour mode without taking skis off.

For the coming fall season, G3 re-engineered and upgraded several components of the Onyx, including; increasing all release settings to 12; redesigning the brakes so they retract more fully; making the heel lifters more secure; and modifying the toe bale so it more effectively sheds snow. The Ruby is a women’s-specific version of the Onyx that is new this season.

The program also applies to G3 sales reps and retailers in ski-demo situations.

About G3

Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit or like us on Facebook at

Media Contact:
Dave Simpson
Verde PR & Consulting
(970) 259-3555 x 2