Press Releases

G3 teams with Pale Morning Media for strategic PR support

G3 Genuine Guide Gear, creators of backcountry ski equipment for guides and avalanche professionals, has selected Pale Morning Media LLC as their public relations agency of record in North America.

It’s not who you know … it’s who you ski with.

In addition to giving both partners more new friends to ski with, the pairing will link one of the true innovators of the ski world to a deep contact base of North American media and industry contacts.

“As our team and our company have continued to grow, we began looking for a public relations partner that could support our business goals and accurately convey our backcountry spirit,” said Oliver Steffen, president of G3. “Finding a strategic communications firm with the ability and experience to strengthen our brand reach was a top priority.”

The G3 team includes ski designer Paul Parker, a veteran staff based in British Columbia, and an extended team of product testers and friends throughout the backcountry ski community.

“G3 is more than just a leader in backcountry innovation. They are a truly consistent, colorful and proud brand at the heart of the human-powered outdoor world,” said Drew Simmons, president and founder of Pale Morning Media. “We’re honored to be working with Oliver and his team.”

Pale Morning Media, LLC was founded in 2001 as a product publicity, public relations and communications firm specializing in the outdoor world.

Based in the Mad River Valley of Vermont, Pale Morning Media works with clients throughout the country on a full-time retainer or independent project basis. Current full-time clients include Kelty, Smith Optics, Horny Toad apparel, Northern Outdoors adventure resort, and the FlyFishing Retailer World Trade Expo.

About G3 Genuine Guide Gear

Blending a tradition of innovation with a passion for performance, G3 Genuine Guide Gear creates backcountry ski equipment for guides and avalanche professionals. At G3, everything we do is focused on getting more enjoyment from the outdoor experience. We are relentless in our pursuit of design excellence, quality engineering, and rigorous testing. Expect more with G3. For more information, please visit

For media information in North America, please contact Pale Morning Media, 802.583.6069,

For international media information, please contact Kern Gottbrath Kommunikation (KGK) at
+49 / (0) 89 / 30 76 66-3,

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