Garmont North America announces David Fee as new president

WILLISTON, VERMONT– Garmont North America today announced the hiring of David Fee as President.

A 15-year veteran of sales, marketing, product and strategic planning with strong global brands, Fee comes to Garmont from his role as senior director of North American sales at Yakima Products, Inc. Fee also worked for Yakima as the senior director of market & product development.

“David’s skills are the perfect match for our future goals,” said Achille Morlin, Owner and President of Garmont SRL. “Not only will he continue Garmont’s focus on superior product, but he will also grow our strategic marketing and brand building strengths.”

Prior to Yakima, Fee worked for Ford Motor Company where he held a variety of marketing, sales and product management positions, including Mustang marketing manager and F-Series Trucks product marketing manager. He also worked for Harley-Davidson as a business development consultant; and at NIKE, Inc., where he served as the director of sports marketing and media for the NIKE World Masters Games.

“Garmont is a vibrant and healthy company, with an unmatched historical reputation for both performance and innovation,” said Fee. “This is an exceptional opportunity to lead a true innovator in the outdoor world.”

Fee is a true outdoor enthusiast, with a background in cycling, triathlons, hiking and climbing. He is a former competitive triathlete, a four-time Ironman finisher, and an avid cyclocross competitor. Fee is also a year-round bike commuter logging 25 miles round trip to the office each day.

Fee is a board member of Achon Uganda Children’s Fund, a non-profit organization that has established an orphanage and health clinic in Northern Uganda.

Fee holds a BA degree from Boston College and an MBA from the Kellogg Graduate School of Management at Northwestern University.

ABOUT GARMONT: Pushing the limits of performance and design, Garmont is known worldwide for the creation of high-performance ski boots and technical outdoor footwear. Their exceptional product line includes award-winning alpine, alpine touring and telemark ski boots; and outdoor footwear for mountaineering, backpacking, hiking and trail sports. For more information on Garmont and their diverse collection of performance designs, please visit www.garmontusa.com.

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