Garneau and Reebok Collaborate to Launch Indoor Cycling Shoe
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New Actifly shoe was designed to enhance the experience of dedicated fitness and indoor cycling enthusiasts
SAINT-AUGUSTIN DE-DEMAURES, QUEBEC—October 17, 2017
Garneau a global leader in cycling design and products, and Reebok, worldwide sports and lifestyle company, have collaborated to launch a unique shoe designed specifically for indoor cycling. The new Actifly shoe was designed to enhance the experience of dedicated fitness and indoor cycling enthusiasts.
Incorporating the latest Garneau design and technology, the Actifly shoe is unmatched in comfort, breathability and performance in the indoor cycling space. Featuring a moisture-wicking microfiber, perforated upper, the shoe prevents moisture build-up and maximizes heat dissipation for both individual comfort and fleet use at fitness and cycling studios. It contains synthetic leather and mesh with anti-bacterial and anti-odor treatments that also favor quick-drying. On the outside, the Actifly offers a hybrid nylon-fiberglass outsole that is stiff, durable, and well ventilated.
“We are proud to be part of this great collaboration where fitness and cycling come together,” said Eric Sakalowsky, Garneau’s Global Marketing Director. “Indoor cycling comes with unique demands. With Reebok, we present a product that is unique and adapted to the real needs of this athlete.”
Designed for long-term studio use, the Actifly shoe will be available through boutique spin studios, specialty retailers, online retailers and bicycle retailers this month. It is also online at www.reebok.com and garneau.com at: https://garneau.com/us/en/catalogsearch/result/?q=Actifly . Both Men’s and Women’s shoes are priced at $110.00.
“We believe there is a need in the market for a shoe designed specifically for indoor cycling,” said Kelli McKenna, Head of Reebok Licensing. “Partnering with a leader in the cycling space like Louis Garneau allowed us to create a lightweight and breathable shoe that combines features important to cyclists but also performance attributes expected by Reebok’s fitness consumer.”
The Actilfy is an element of Reebok’s aspirational ‘Be More Human’ campaign, encouraging individuals to embrace fitness and tell their transformation story.
ABOUT LOUIS GARNEAU®
Garneau®, a global company with its head office located in Saint-Augustin-de-Desmaures, Quebec, is an international leader in the design and manufacture of sports clothing and accessories. The company has over 400 employees and is ever-growing. Thanks to the sponsoring of high-profile international athletes and teams, and to the sale of its products in over 40 countries, the company is in constant progress and relentlessly centers its efforts on development and innovation. More than ever, athletes all around the world stand out and perform in outstanding fashion thanks to the Garneau brand. For more information visit: www.garneau.com, www.facebook.com/garneau www.twitter.com/Louis_Garneau, www.instagram.com/Garneau
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; th
e title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/ Discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok
For more information:
Émilie Goulet
Communications Coordinator
Garneau
Tel.: 418-878-4889 #350
Elisette Carlson
Founder
SMACK! Media
Tel.: 858-735-2711
