Press Releases

Gazelle Bikes Expands Sales Team and Hires Jim Mercier as Eastern Regional Sales Manager

Expanded Sales Management Team Confirms Brand’s Commitment to North American Market

SANTA CRUZ, CA. – Gazelle Bikes, the 125-year-old Dutch brand, has bolstered its Sales Management team with the hiring of Jim Mercier as Eastern Regional Sales Manager to help meet the increased demand and growth goals of their line of electric bikes. With more than 30 years’ experience in the cycling industry as a retail owner/operator, Sales Representative, and Regional Sales Manager, Mercier is uniquely qualified to meet the demands of the electric bike market and move the Gazelle brand towards accomplishing their long-term goals in the US and Canadian markets. Mercier will collaboratively work with current management to develop sales strategy and co-lead a sales team dedicated to supporting and opening new retail doors while expanding brand awareness.

“The Gazelle team is a growing, diverse and committed family of electric bike enthusiasts and Jim joins Gazelle with a wealth of experience that exemplifies what it means to be an industry veteran.” said Ewoud van Leeuwen, Manager of Gazelle North America. “Jim’s addition to the team reconfirms our commitment to bring the best support to our Sales Representatives, retailers, and customers across the continent.”

Jim will work remotely from his home office in New England and be responsible for a territory that encompasses North and South Dakota, Nebraska, Kansas, Oklahoma and all states east of the Mississippi River. He will also manage Manitoba, Ontario, and Quebec in Canada. Current Sales Manager, Shane Armando, will transition to Western Regional Sales Manager in Gazelle Bike’s Santa Cruz, California headquarters and remain focused on growing brand presence and driving sales in western North America.

“Gazelle’s very authentic history is the history of Dutch commuting culture, and they’ve built incredible momentum and customer loyalty in the North American market in recent years.” said Mercier. “I’m excited to bring my experience to the Gazelle team and develop a sales program that expands and supports sustainable, long-term growth to get more consumers riding their bikes and enjoying electric bike culture.”

Gazelle Bikes continues to stay committed to the North American market and is seeking new retail partners. Interested retailers should contact their local Gazelle Bikes Sales Representative or their Gazelle Bikes Regional Sales Manager for more information.

Eastern N. America: Jim Mercier at

Western N. America: Shane Armando at

ABOUT GAZELLE BIKES: Gazelle’s history is very much the history of the bicycle as a popular means of urban transportation. Their original Dutch style comfort bike won over the hearts of the Netherlands 125 years ago and their continued design and technology have people all over the world falling in love today. Today, Gazelle remains at the forefront of invention to make cycling more enjoyable and accessible. Gazelle is an integral part of Dutch cycling heritage and have kept in cadence with today’s global innovation with their new line of electric bikes. Gazelle has positioned themselves as the benchmark for urban mobility – traditionally and contemporarily. Learn more at

Stay On Topic