Gear Institute Launches New Website

DENVER, COLO. – Nov. 22, 2017

DENVER (Nov. 22, 2017) – Founded in 2012 by a team of former magazine editors and professional product testers, Gear Institute quickly became the leading online resource for thorough, unbiased, and brutally honest gear reviews. Today, Gear Institute unveiled a new shopper-optimized website designed to make it easier than ever for outdoor gear buyers to find expert reviews on top outdoor products.

Redesigned with a focus on user experience and a seamless mobile interface, the newly-launched site makes it easy to access expert product reviews in more than 200 categories of outdoor gear, including skiing, running, hiking, camping, biking, fishing, and more.

“Our goal is to give outdoor enthusiasts easy access to expert gear advice on the go,” said Gear Institute.com executive editor and co-founder, Justin Nyberg.

The redesigned website offers powerful new shopper friendly tools, such as the Gear Deal Alert feature, which automatically notifies subscribers of a drop in the price of any product they are interested in, and sortable charts that allow users to quickly compare products against other similar products from the current year and prior years’ tests.

“This is a serious buying tool for anyone looking for detailed comparisons of specialized gear. But we also make it easy for shoppers who just want to browse around and look for the best tents, bikes, skis, and similar products and get helpful advice,” said GearInstitute.com editor, Cameron Martindell.

Gear Institute uses a network of more than 50 independent, expert testers to test next season’s top products in more than 200 popular categories of outdoor gear. Each product is field-tested head-to-head against comparable products and rated based on objective, real-world criteria. The Gear Institute Rating is the overall quality score assigned to each product, and the top scoring product in each category wins Gear Institute’s coveted Best in Class Award.

Each gear review appears with a “low price finder” tool that shows real-time pricing for each product at popular online retailers. And with Gear Institute’s new Gear Deal Alert feature, users can sign up for an email alert whenever the price drops for a selected product.

Since its launch, Gear Institute has been a leading resource for expert reviews of top outdoor gear. The website provides expert product reviews and advice to three million shoppers annually and has been named among the “Best Gear Websites” and “Top Outdoor Blogs” by Outside Online, and covered by Forbes and The Washington Post.

About Gear Institute

Gear Institute is an online network of the best outdoor gear testers in America, dedicated to providing consumers with the most credible, objective, and helpful gear reviews and advice on the web. Guides, veteran product testers, and top-level outdoor athletes put each product through extensive field testing against comparable products to provide gear buyers with clear, trustworthy, consumer-friendly comparisons of high-performance outdoor gear. For more information, visit gearinstitute.com

“Critical and expert…The Gear Institute delivers objective product testing with both breadth and depth” – Forbes.com

“In-depth reviews and an impressive industry news board…the quality and quantity of reviews is impressive.” – Outside Online