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Press Releases

Gear Junkie Names Potable Aqua® PURE™ “Best in Show” at Outdoor Retailer Winter Market

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Boulder, CO – January 29, 2014 – Potable Aqua®, the world leader in personal water purification tablets, is proud to announce that its new Potable Aqua® PURE™ water purifier has been awarded Gear Junkie’s “Best in Show” for Outdoor Retailer’s 2014 Winter Market.

The Gear Junkie’s “Best in Show” awards identify the most unique and stand-out products from the thousands unveiled at Outdoor Retailer. is a top online publication dedicated to news and product reviews associated with outdoor endeavors.

The Potable Aqua® PURE™, featuring the highest degree of sustainable, user-friendly, and technical details of any water purifier on the market, made its debut at Outdoor Retailer’s Winter Market held in Salt Lake City earlier this month and will be available for consumers May 15th, 2014.

“We are extremely honored to receive the Gear Junkie’s highly coveted ‘Best in Show’ award,” said Andrew Wundrock, Senior VP of Sales and Marketing for Wisconsin Pharmacal, the manufacturer of Potable Aqua® PURE™. “When it comes to effective, convenient, and scalable water purification, Potable Aqua®’s PURE™ is a game changer. The response at Outdoor Retailer was overwhelmingly positive and we look forward to getting PURE™ into the hands of consumers and retailers in 2014.” 

 The Potable Aqua®’s PURE™ device will retail for $99.99 and be available for purchase May 15th, 2014. In addition to being a completely sustainable device requiring no replacement parts throughout its lifetime, the PURE Advantages include:

  • Scalable Treatment: Treats quantities from 1 Liter to 20 Liters of water in one cycle.
  • No Replacement Batteries: USB rechargeable from a computer or outlet – purifies 300 Liters per charge.
  • Solar Powered Backup: Built-in solar panel for failsafe, back-up charging.
  • Ready to Use: No need to pre-filter water.
  • Lasting Protection: Prevents biogrowth in water bottles or containers during storage or long term use.

For additional company information, visit For media inquiries, please contact Maria Hennessey at or 303.859.3317.

Wisconsin Pharmacal Company:

Wisconsin Pharmacal is a world leader in outdoor health and safety products. Wisconsin Pharmacal’s complete brand portfolio includes Potable Aqua® water purification tablets, Potable Aqua® PURE™, Coleman® insect repellents, Coleman® first aid kits, StingEze® insect bite relief products, and BAITMATE® fish attractants. Additional information about Wisconsin Pharmacal can be obtained by calling 1-800-558-6614 or by visiting