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Press Releases

Generation UCAN will be the on-course official nutrition at the Charlottesville Marathon

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March 30, 2015. Charlottesville, VA – Generation UCAN, the revolutionary nutrition powered by SuperStarch, will be the official on-course nutrition at the Miller Lite Charlottesville Marathon. The race, which includes the Donate Virginia Marathon Relay, a Half Marathon, the Virginia Blood Services 8K and the Kids K, is set for Saturday, April 4th. Over 2,000 runners will participate and experience what has been voted “one of the most scenic races on the East Coast” by Running Times Magazine.

UCAN SuperStarch is an all-natural, easily digested, slow-releasing carbohydrate that delivers steady energy and helps maintain stable blood sugar levels during exercise. SuperStarch is a one-of-a-kind energy source originally created for children with a rare blood sugar disease. UCAN is now used by athletes like Meb Keflezighi and endorsed by coach Greg McMillan.

“Generation UCAN is excited to be the Nutrition Sponsor of a fantastic marathon in a beautifully historic site” says Peter Kaufmann, Executive Vice President at the UCAN Company. “We are thrilled all Charlottesville Marathon participants will have the opportunity to finally experience a race with steady energy and ideal hydration without gastric discomfort. We welcome them to a whole new world, and look forward to their experiencing “the UCAN Feeling” throughout the race!”

“At the Charlottesville Marathon and all other Bad to the Bone events, we not only strive to give participants the best experience possible, but also the tools and knowledge to better their running and performance” says Dr. Francesca Conte, President of Bad to the Bone Endurance Sports. “By partnering with UCAN, we provide to all the runners at the Charlottesville Marathon a new way to fuel during a race or training run, one not dependent on high-glycemic index sugars and blood glucose spikes. Our “UCAN RUN CVILLE!” campaign allows participants to try the product and then use it during the event. As an endurance athletes myself, I have experienced first hand the benefits of racing and training with UCAN.” The UCAN Fuel Stations will be approximately at miles 5.2, 7, 9.6, 11.1, 13, 18 and 22 and will serve the UCAN SuperStarch drink mix and the UCAN Hydrate electrolyte replacement.

Runners are encouraged to share their experiences and stories about UCAN by using the hash tag: “UCANRUNCVILLE”. UCAN will also be present at the Running and Fitness Expo on the Friday and Saturday of the event. The Miller Lite Charlottesville Marathon, Half Marathon, Donate Virginia Marathon Relay, Virginia Blood Services 8k and Kids K will take place on April 4th, 2015. Race weekend kicks off on Friday, April 3rd, with the Charlottesville Running and Fitness Expo and Miller Lite Beer Garden. Registration for all events is currently open at

About Generation UCAN

Generation UCAN is powered by SuperStarch, a healthy, natural, gluten-free innovation in carbohydrate nutrition. SuperStarch is a complex carbohydrate (derived from non-GMO corn) that uniquely stabilizes blood sugar and causes virtually no reaction from the fat-storage hormone insulin. It’s backed by proven science. Finally there’s a healthier, more efficient energy source than sugars, caffeine, or high-carb meals. Originally discovered for children with life-threatening energy imbalances, SuperStarch is a revolutionary fuel being used for ENERGY, SPORTS, and FITNESS.

About Bad to the Bone Endurance Sports

As a leader in the event production business, Bad to the Bone Endurance Sports directs premiere road and trail events in some of the most iconic locations all over the United States. Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. For over 12 years, Bad to the Bone Endurance Sports events have reflected owners James Russell Gill III and Dr. Francesca Conte decades-long knowledge and passion for running.

About the Charlottesville Marathon

A race that is often touted by the press as scenic and historic, the Charlottesville Marathon has been voted “one of the top ten best new Marathons in the USA” by Runners World Magazine, “one of the Country’s top five destinations Marathons” by the New York Times, “the most scenic race on the East Coast” by Running Times Magazine and “one of the top fifteen top Spring Marathons” by Life by the Daily Burn. Showcasing a city-centered courses for the marathon, half marathon and 8k, this race travels through the best of Charlottesville, from the University of Virginia’s Rotunda to the historic neighborhoods looking out into Albemarle wine country.