GeoPalz Launches Kids’ Pedometer Line into Outdoor Industry

GeoPalz, innovator of kid-friendly pedometers, will make its outdoor industry debut at Outdoor Retailer Summer Market 2011 in Salt Lake City, Utah this August. With a booth at ORSM11’s New Product Pavilion, GeoPalz looks forward to introducing its family fitness solution to OR attendees.

“We are excited about breaking into the outdoor market because, as outdoor parents ourselves, this industry is the perfect fit,” says GeoPalz CEO Rich Schmelzer. “Our goal is to offer motivation for kids and their families to get outside and be active together and the Outdoor Retailer Summer Market is a big part of our initiative to get the word out.”

GeoPalz pedometers feature Tri-Axis Accelerometer technology featuring shoe, wrist and hip options. Available in 19 kid-friendly designs that are specifically designed for children ages five and older. GeoPalz motivates children and their families to be active by converting their steps into points for redemption of free activity-based products, sports equipment and outdoor toys at the GeoPalz website. GeoPalz tracks 21 days of steps and “vigorous activity points”. To get the whole family moving, families can register together on the site using GeoPalz and pedometers from 3rd party companies.

GeoPalz is a family-owned business founded in 2008 by Rich and Sheri Schmelzer and Alexandra O’Leary, the creators of Jibbitz™ (www.jibbitz.com) – the stylish accessories for Crocs™. As parents, the creators of GeoPalz wanted their mission to align with current and developing national campaigns to fight childhood obesity by encouraging youth to lead active lifestyles. GeoPalz kid-friendly pedometers feature unique, fun designs and a safe online community that motivates children by converting physical activity and “vigorous activity points” which can be redeemed for free, gift cards, activity-based toys and awards.

www.geopalz.com – www.facebook.com/GeoPalz – www.twitter.com/GeoPalz