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WEST CALDWELL, N.J., Sept. 14 — Vitaquest International, LLC and George Foreman Enterprises, Inc. (OTC Bulletin Board: GFME), today announced the launch of a nutritional product called “Life Shake,” which is an advanced complete nutriceutical product formulated by leading chemists in conjunction with George Foreman. The shake provides a comprehensive dietary supplement that can help improve health, wellness and overall energy while also helping to fight off various diseases and boosting overall immunity. The “Life Shake,” which includes a comprehensive weight loss program called “SHAKE OFF THE POUNDS,” will be initially marketed to consumers through direct response television. In 2007, the “Life Shake” will be made available in national retailers through Windmill Health Products, a distributor to over 30,000 retailers.
George Foreman said, “I am very excited about the introduction of the ‘Life Shake.’ We worked very hard to develop a delicious supplement that people of any age can introduce into their everyday living and reap so many more health benefits in addition to just reducing their waistline.”
“George Foreman has worked closely with us to develop this breakthrough product that will make the effort toward becoming healthy and fit an easy and delicious lifestyle addition,” says Rich Lauritano, Senior Vice President of Sales and Marketing. “The Shake Off the Pounds Program is revolutionary in that it is beneficial for people of all ages providing complete nutritional support. There has never been a product like it in our industry that can help people lose weight, maximize vitality, support immunity and fight the signs of aging. These delicious shakes can even help parents get vital nutrition into their teenage kids!” The Life Shake program is in production and is targeted for a launch in late Fall 2006.
About Vitaquest International, LLC
Founded in 1977 and based in West Caldwell, NJ, Vitaquest International, LLC and Garden State Nutritionals is the global leader in custom formulated lifestyle nutritionals and is a multi-channel distributor of specialty nutritional and nutriceutical products. The Company has a unique business model that leverages its product development, manufacturing and distribution capabilities to provide a complete solution for its customers. Windmill Health Products, which is the consumer products division of Vitaquest, currently distributes to 30,000 retailers nationally.
About George Foreman Enterprises, Inc.
In August 2005, George Foreman Enterprises, Inc. entered into a series of definitive agreements with former world heavyweight boxing champion George Foreman allowing the company exclusive future use of his name, likeness, and personal services through the assignment of his intellectual property. The company is designed to leverage the assets of one of the most powerful celebrity athlete brands of all time. George Foreman Enterprises, Inc. will exclusively handle all future business developments related to new uses of George Foreman’s intellectual property and prospective licensing agreements. The company seeks to maximize the George Foreman name through licensing, joint ventures and/or the acquisition of operating companies. Prior to August 2005, George Foreman Enterprises was known as Musicmaker.com and then MM Companies.