Press Releases



 PORTLAND, OREGON (January 26th 2016) – Gerber, a category leading producer of personal knives, tools, and gear, announced today that it has promoted Marty Carlson to Director of Sales, Sporting Goods.

 “Marty has played an instrumental role in Gerber over the last 6 years developing increasingly stronger relationships with a broad array of Gerber customers.” said Tom Diefenderfer, VP of sales at Gerber. “His leadership has helped our organization continue to focus energy on core customers, and his unique ability to advocate for our partners is matched only by his passion for the products and brand.”

 Marty will continue direct leadership over a number of key partners, and will act as Sporting Goods channel champion for the Gerber sales organization in the Americas. He will report directly to Gerber VP of Sales Tom Diefenderfer.

 “I’ve had the privilege of working closely with Law Enforcement and Military customers over the years, and am proud of the strong, collaborative relationships our organization has developed there,” said Carlson. “I am very excited to lead our coordinated efforts and bring even more focus and attention to our core partners in the independent specialty and sporting goods channels. With our increased emphasis on US manufacturing, product innovation and customer partnerships, I couldn’t be taking on this new role at a better time.”

Gerber is a leading global supplier personal knives, multi-tools and problem-solving gear. Built on the pillars of craftsmanship, innovation, an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users.