Press Releases

Gerber To Introduce New Outdoor Dealer Program at Outdoor Retailer


Gerber, a leading global supplier of personal outdoor, survival and tactical gear, has expanded their popular Independent Dealer Programs into the outdoor market. A distinct sales program designed to meet the needs of outdoor-focused Independent and Specialty Retailers, the new Outdoor Dealer Program will debut this week at the Summer Outdoor Retailer Show in Salt Lake City, July 31- August 3.

Gerber’s Independent Dealer Programs allow customers to choose from a number of pre-selected product assortments that include free display support, collateral and signage. In addition to the Outdoor dealer program other tailor made retail solutions include Tactical, Hunting and General programs. Each includes an acclaimed line of task specific, problem solving products, all backed with a lifetime warranty, incredible brand assets and world-class customer service.

“Specialty retailers are important partners for us and we’ve developed the Independent Dealer Program as a means of supporting them and fostering a foundation for mutual success,” said Joe Mattson, Senior Brand Manager for Gerber. “ By providing the right mix of products, collateral support and brand assets we hope to empower retailers to create individual sales solutions for their unique needs and position in the marketplace.

The Outdoor Independent Dealer Program is available to new or existing accounts and customers can take advantage of a special price incentive offered on all program orders placed at the Outdoor Retailer Show. For more information please come by the Gerber booth at OR (#18001) or visit