Gerry Zimmerman joins White Sierra as MidAtlantic Sales Rep

Sunnyvale, Calif., January 10, 2009 – Officials from White Sierra are pleased to announce Gerry Zimmerman as the company’s Mid-Atlantic sales representative. Gerry is based out of New Paltz, NY and will be covering accounts based in New York, New Jersey, Pennsylvania, Delaware, D.C. & Maryland.

Gerry Zimmerman grew up across the street from the Ski Area at Kissing Bridge in Glenwood, NY and has been a Sales Rep in the ski & outdoor industries for over 20 years. During that time Gerry represented Dolomite Footwear, Pacific Trail, The North Face, Vuarnet and others. “White Sierra is the perfect line for me. I know many of their customers in this territory and the brand is so relevant for a wide range of accounts; Specialty, Urban Outdoor & Ski, it’s all covered by White Sierra”.

In 2004 Gerry started www.BikesThatHeal.org, a free community bike loan project, to benefit the Leukemia and Lymphoma Society.

White Sierra is a Sunnyvale, Calif.-based outdoor apparel brand with a successful heritage of more than 25 years spent serving the outdoor and sporting goods markets. White Sierra is coming off a very strong season as customers look to the brands’ affordable quality, durability and performance for their adventures in the outdoors.


For additional information, visit www.whitesierra.com or call (800) 980-8688×134