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The outdoors is Helly Hansen’s catwalk; the athletes, outdoor professionals, and weekend enthusiasts its models. Helly Hansen’s new app, Gone On My Catwalk, rewards users for spending more time on their own catwalks—from winding coastlines to alpine hiking trails—and less time on their computers.
The Gone On My Catwalk app documents how much time outdoor enthusiasts spend outdoors and rewards them with geocached prizes and other incentives.
“The Helly Hansen brand and our products have always been an enabler for people wanting to enjoy the outdoors” said Erik Burbank, vice president of global marketing for Helly Hansen. “The Gone On My Catwalk app is a fun way to provide an additional incentive to simply get outside. It’s also a tool to encourage consumers to share their positive outdoor experiences via photos with a larger audience. Ultimately it’s about inspiring more people to enjoy the outdoors more often.”
Each week, a Helly Hansen jury will review users’ catwalk photographs and award the best photograph with a prize. Other awards include geocached prizes hidden in varied regions and terrains in the North America, the United Kingdom, Scandinavia, and continental Europe, as well as an award for reaching 20 hours outside. After users tally 20 hours, the progress bar will continue to document time spent outside and send encouraging messages at pre-set distances for the “document your catwalk” competition.
The Gone On My Catwalk app is available at both the Apple iTunes and Android Play stores. For more information, please visit http://www.hellyhansen.com/goneonmycatwalk/
About Helly Hansen
Founded in Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with Lifa® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand’s outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com