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The 31st of March marks the start of the online competition “get vertical”, where SALEWA, the brand leader in mountaineering clothing and equipment, will offer 100 lucky winners the chance to enjoy a vertical adventure amidst the mountains of the Alps or in Australia. Those who wish to climb high, readjust their outlook, challenge themselves and feel at one with the grandeur of the mountains, must visit the microsite,

Get Vertical: Play and Win!


Bolzano, 31st March 2015 – The present day is defined by an urban way of life. The pace of city life increasingly picks up and we are forced to push ourselves that bit faster every single day. Appointments and timeframes dominate our day. Against this background, the mountain, for many of us, has become a place where we can put ourselves to the test, lead our very own path and find ourselves. SALEWA, mountain sports specialist, invites you to discover the ultimate from life offering the opportunity to win a base camp experience across the summits of the Alps or an adventure trip in the Australian Outback.

It is easy to participate. Simply go to the microsite, register and respond to some questions to be in with a chance of passing the selection process. A panel of judges will select weekly prize winners (SALEWA clothing and experience drives of the BMW Series 2 Active Tourer or the new BMW Series 2 Gran Tourer), and the winners of the Alps base camp experience and the Australian adventure. This is where the fun starts.

The winners selected for the base camp at altitude experience will be invited, based upon ability level and personal preferences to one of four partner locations of the competition: Chamonix-Mont-Blanc (France), Zugspitz Arena Bayern-Tirol (Germany/Austria), Grindelwald (Switzerland) and Alta Badia (Italy). Dependent on the location, SALEWA will accompany the winners on the quest to discover the heights of Alpine climbing, the emotions bestowed by the iron road (protected climbing route), spending the nights in a tent, right under the stars.

The winners of the Australia adventure trip will, along with SALEWA and Tourism Australia, discover the most adventurous side of the new continent: divided up into five groups, they will visit various destinations (Fraser Island in Queensland, the Red Centre in the Northern Territory, the Great Ocean Walk in Victoria, Kangaroo Island, the enclosure-free zoo in South Australia and the splendid coast of Western Australia) before hitting Sydney to ascend the famous Harbour Bridge.

The SALEWA competition, which runs from the 19th March until the 13th May 2015, involves the support of prestigious brands such as BMW, Tourism Australia, Vibram®, GORE-TEX®, Polygiene®, Cathay Pacific Airways, Goal Zero and Trail Me Up. Further details and competition terms and conditions are available at or contact:

Media Contact:

Eric Henderson – 303.444.0446 – – 

Behind SALEWA stands 80 years of experience in the vertical and on high-alpine expeditions. The mountain sports specialist wants to inspire people all around the world to live and to experience the mountains, and it outfits mountain athletes with the appropriate gear for their alpine activities. With the development of innovative, functional, premium products, the multispecialist puts great emphasis on its trusted network of alpine institutions, active mountain athletes, specialized partners and professional mountain guide organizations.
Founded in 1935 in Munich, Germany, the family-owned, management-led company today has its global headquarters in the heart of the Dolomites, in Bolzano, South Tyrol, Italy. Employing 550 people globally, the firm is among the leading international brands in the mountain sports segment with its four product categories of apparel, footwear, equipment and technical hardware.


About BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

About Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. Its purpose is to increase the economic benefits to Australia of tourism. Tourism Australia is active in around 17 key markets, promoting the unique attributes which will entice people to visit and targeting those people who its research indicates will spend more and travel most widely. About 7 Million travelers visited Australia in 2014.

About Vibram®
Vibram® is the reference brand in high performance rubber soles, targeted to the outdoor, industrial, work, recreation, fashion, repair and orthopedic markets. Based in Albizzate, Varese – Italy, Vibram® produces more than 40 million soles a year, conducting tests over more than a million km and operating in 120 different countries, with production, research and commercial offices in the US, China, Japan, Brazil and Italy.

The GORE-TEX® membrane simultaneously guarantees maximal windproof ability and high breathability: The diameter of its pores is 20,000 times smaller than a drop of water, but 700 times larger than a molecule of moisture vapor. That allows it to prevent water from penetrating while facilitating breathability.

About Polygenie®
An active lifestyle and physical activity will lead to one common result; sweat, which can cause unpleasant odors. Through using Polygiene permanent odor control treatment, odor causing bacteria and fungi are stopped from growing in your garments, footwear and gear.

About Cathay Pacific Airways
Cathay Pacific Hong Kong based Airways, serves 190 destinations worldwide. In 2014 Cathay Pacific was selected “World’s Best Airline” by Skytrax.

About Trail Me Up
Trail Me Up is a project created by an Italian start-up that puts Street View in areas that are only reachable on foot, and enables you to virtually visit the most well-known and beautiful paths in the world.

About Goal Zero
We put our faith in the human potential. That’s why we launched the Goal Zero mission. It’s designed to empower people to realize their potential. The potential to exceed boundaries and their own expectations. To build a sustainable future for themselves and those close to them. The potential to change lives close to home and around the world.