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Press Releases

Giro Introduces the New Axis and Ella Goggles for Next Winter

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Frameless design with elegant new Quick-Change lens system and clean, bold style

January 2017 (Santa Cruz, California)Giro Sport Design, the industry leader in progressive head protection and snow sports optics, proudly introduces its new Axis & Ella, a frameless goggle design with a clean, bold style that features and is a flagship for Giro’s pioneering VIVID Lens Technology with unprecedented optical clarity and contrast. The new magnetically-assisted Quick Change lens system makes it easier to adapt to changing light conditions, while new EVAK Vent Technology unveils superior durability and moisture management. Both goggles will be available Fall 2017 for MSRP $180.

VIVID lenses, a new technology for the winter 2017/2018 season, was developed by Giro in partnership with ZEISS Optics, the global authority in quality optics. The new lenses are designed specifically for snow-light conditions to enhance contrast, reduce eyestrain, improve reaction time, boost confidence and deliver precise vision without color over saturation by effectively manipulating blue light experienced on-snow.

The new Quick Change lens system utilizes two self-locating magnets that facilitate lightning fast lens replacement and four snap pins keep the lens securely locked in place.

 EVAK Vent Technology provides an ultra-durable, breathable and hydrophobic venting system. Utilizing a three-layer DWR treated material, EVAK vents minimize the chance of fogging by releasing moisture while simultaneously creating a barrier from the elements.

“We wanted to combine the best aspects of two of our top goggles – the Blok & Contact – into a new progressive style,” said Travis Tomczak. “The goggle has a heavy focus on aesthetics providing a defining new look for Giro goggles. Equally, we wanted to load the goggle with technical features that enhance the ride of the end user at a competitive price point. The bottom line – a modern look combined with new technology features such as VIVID. The Axis & Ella goggles have quickly become a Giro team rider favorite. You will see a majority of the Giro team riders in this new style that they will debut at the 2017 X-Games in Aspen.”


Giro Axis Goggle & Ella Goggle Features:

  • Quick Change magnetic-assisted lens system
  • Medium size EXV frameless design
  • Injection-molded cylindrical VIVID Lenses with Optics by ZEISS
  • Includes two VIVID ZEISS lenses – one sun / all conditions lens & one low light lens
  • EVAK Vent Technology
  • Triple-layer face foam with microfleece facing
  • Anti-fog coating
  • Seamless Compatibility with all Giro Helmets
  • Women’s styling and details (The Ella)
  • MSRP $180

Axis & Ella Tech Feature PDF

VIVID Technology Overview Brochure PDF

VIVID Technology Video

VIVID Technology Video (60 sec short version)

Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the ride. Since creating the first lightweight, high-performance helmets for cycling and snowsports, we have maintained a strong focus on products that enhance the feeling of freedom and independence that riding brings to life. As the leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide. Learn more at