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Renewed Partnership Expands Giro’s Support of Progressive Riders
(January 22, 2016 ; Santa Cruz, CA) Giro Sport Design, the industry leader in progressive snow helmet and optics technologies, has announced a continued partnership with Jackson Hole Mountain Resort as the Official Helmet supplier brand for the 2015/16 season.
Terrain like Jackson Hole is where Giro develops new products like the Range MIPS Helmet, the flagship MIPS helmet utilizing a 2-piece shell and truly integrated fit system to create an adaptive fit helmet with Conform Fit Technology that literally forms to every rider’s head shape by expanding and contracting with the turn of a dial. The Range’s durable yet semi-flexible construction wraps around the head to provide the lowest-profile fit we’ve ever created and unsurpassed custom fit and comfort. Learn more on the Range MIPS helmet here
The continued relationship brings Giro together with organizations committed to lowering the instances of injury in their customers by participating in programs like Jackson Hole’s Kids Passport. Resort visitors will see an increased Giro brand presence on the entire mountain, with staff and coaches in Giro helmets like the Range MIPS in ski/snowboard camps, during special events and demo days, as well as in marketing collateral and social media.
“Jackson Hole defines the very notion of progression and showcases the capabilities of Giro’s products,” said Brendan Murphey, Giro Sr. Brand Manager. “Jackson Hole’s epic big mountain freeride terrain and forward thinking embodies the heritage and attitude of evolving our sport in the same way we do at Giro, and we’re beyond excited to partner with Jackson Hole Mountain Resort to help cultivate the next generation of skiers and snowboarders.”
“As the #1 helmet brand in Jackson Hole, Giro gives us the confidence that our guests and employees have access to the best head protection available on the market.” said Doug Lowham of Jackson Hole Mountain Resort. “Our employees always wear helmets when working on the mountain, whether it’s ski patrol or ski and snowboard school, we know Giro has their head.”
Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the ride. Since creating the first lightweight, high-performance helmets for cycling and snowsports, we have maintained a strong focus on products that enhance the feeling of freedom and independence that riding brings to life. As the leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide. Learn more at giro.com
Jackson Hole:Jackson Hole continues to famously deliver legendary powder snow, 4,136 continuous vertical feet, 2,500 acres of the best beginner, intermediate and expert skiing and snowboarding and a genuine “Last of the Old West” atmosphere. Neighboring the legacy U.S National Parks of Yellowstone and Grand Teton and operating in Bridger Teton National Forest, there is no more spectacular setting for a destination resort in the world. Now with thirteen nonstop cities (and hundreds of international connections) flying to the newly expanded airport, Jackson Hole is one of the most easily accessed destination resorts in the Rockies. For route maps, ski packages, web cams, videos and more please visit jacksonhole.com or facebook.com/jacksonhole Twitter @jhski | Instagram @jacksonhole
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