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Partnership Includes Squaw Cup Big Mountain Events and Expands Giro’s Support of Progressive Riders
(January 25, Santa Cruz, CA) Giro Sport Design, the industry leader in progressive snow helmet and optics technologies, is happy to announce a renewed resort partnership with Squaw Valley | Alpine Meadows as the Official Helmet supplier for the 2015/16 season.
“Squaw Valley Alpine Meadows is Giro’s home mountain in northern California and serves as an ideal locale to develop and showcase the capabilities of Giro’s products,” said Brendan Murphey, Giro Sr. Brand Manager. “From epic big mountain freeriding to next-level terrain parks, Squaw Valley | Alpine Meadows embodies the heritage and attitude of evolving our sport in the same way we do at Giro, and we’re beyond excited to partner with them to help cultivate the next generation of skiers and snowboarders.”
Squaw Valley | Alpine Meadows’ diverse terrain and events like the Squaw Cup Big Mountain Events is where Giro develops new products like the GoPro® compatible Range MIPS Helmet with a truly integrated fit system and Ledge MIPS for an understated, classic skate look with MIPS technology.
These continued relationships bring Giro together with organizations committed to lowering the instances of injury in their customers by participating in programs like Squaw Valley and Alpine Meadows’ Mighty Mite & Alpine Ranger Competitions. Resort visitors will see Giro brand presence on the entire mountain, with coaches, ski patrol, ski teams and mountain ambassadors all in Giro helmets like the like the Range MIPS and Ledge MIPS, during special events and demo days at the Squaw Cup Big Mountain Events, as well as in marketing collateral and social media.
“Like Squaw Valley Alpine Meadows, Giro operates in a mode where work and play are often interchangeable,” said Liesl Kenney, spokeswoman for Squaw Valley | Alpine Meadows. “Giro comes from a place in California that is much like our home here at Squaw Valley | Alpine Meadows, where the mountains and water intersect, a place that lures even the hardest workers outside each day to play. That spirit is evident in Giro’s products: not only are they at the cutting edge of technology and safety, but they promote the human values of adventure, independence, and outdoor exploration just as we do. We are thrilled to partner with Giro and continue to share these core values to our guests.”
Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the ride. Since creating the first lightweight, high-performance helmets for cycling and snowsports, we have maintained a strong focus on products that enhance the feeling of freedom and independence that riding brings to life. As the leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide.
About Squaw Valley | Alpine Meadows : Squaw Valley | Alpine Meadows is an internationally renowned ski resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features 42 lifts and 270 trails, as well as the European-inspired Village at Squaw Valley featuring nearly 60 bars, restaurants, boutiques and art galleries. Snowfall averages 450 inches, providing one of the longest ski and snowboard seasons in Lake Tahoe, and establishing Squaw | Alpine as a top destination for spring skiing and boarding. Squaw | Alpine also boasts one of the region’s only mountain-top beginner areas and several intermediate skier havens including Shirley Lake and the newly renamed Pacific Crest Bowls.