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Snowsports Helmet Leader & USA Made Backpack Designers Collaborate on Limited Edition Capsule Helmet and Goggle Collection
(October, 2015– Scotts Valley, CA) – World leader in head protection for snowsports and cycling, Giro Sport Design has partnered with TOPO DESIGNS, producers of USA made backpacks, apparel, and accessories from Denver, Colorado, to create a capsule collection that includes versions of Giro’s Edit and Discord helmets and Blok and Contact goggles. The GIRO X TOPO DESIGNS products are on sale this fall on Giro’s website (giro.com), and through select Giro Snow retailers. The products will also be available in Topo Flagship Stores in Denver & Fort Collins, CO and on topodesign.com
“Teaming up with Topo Designs was a natural fit for Giro—both brands represent a passion for the great outdoors, adventure, exploration and simple pleasures,” said Giro Snow Brand Manager – Brendan Murphy. “We like to say that the most effective helmet is one that people want to wear and the two designs that Topo has put together with us are definitely ones that people will be proud to own and wear.”
“Our packs are known for their vibrant colors and color blocking,” said Jedd Rose, Founder and Creative Director at Topo Designs. “Working with the unique shapes and materials of Giro’s helmets and goggles was a unique challenge for us and one that we met head on. The results speak for themselves. The collaboration has resulted in a collection that is sets a new tone for snowsports helmets and goggles. In my opinion, riders won’t see anything like it from any other brands.”
Products in the Giro x Topo Collection include: Giro Edit Helmet ($180): The lightest full-featured snow helmet Giro has ever made, the Edit features a sleek and stealthy GoPro® mount that allows for quick and easy mounting of a POV camera. Discord helmet ($150): The Discord design combines Giro’s patent-pending, impact-absorbing dual density Vinyl Nitrile (VN) liner with a proprietary, flexible outer shell resulting in an ultra-durable, flexible, and comfortable helmet that can manage both high and low-energy impacts. Contact Goggle ($240): With the new SNAPSHOT Magnetic Lens Interchange System, The Contact sets a new paradigm for fast, accurate and secure goggle lens interchange by using self-locating magnets and a secure locking mechanism in its semi-frameless design. Blok Goggle ($90): Blok combines retro-style look with advanced EXV technology to deliver an unmatched field of view through precision lenses by ZEISS.
About Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the Ride. From the first lightweight, high-performance helmets for cycling and snowsports, to apparel that reimagines what sportswear can be, Giro maintains a strong focus on creating products that enhance the feeling of freedom and independence that are at the core of a rider’s experience. As a leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide. Learn more at giro.com
About Topo Designs
Topo Designs was founded in 2008, with the goal of creating well designed outdoor gear made in the USA. With a focus on timeless style, and simple yet functional design, Topo Designs creates products that are at home on the trial, in town and everywhere in-between. The utilization of American manufacturing facilities not only gives Topo Designs the ability to oversee all aspects of the creation of their products but allows for involvement and investment in local communities. Find out more about Topo Designs at topodesigns.com
Contact: Tory Hayssen & Chris Denny